South Africa

Football
Sponsorship & Marketing

Spanish football’s LaLiga has added South African sports betting company Hollywoodbets to its portfolio of regional sponsors.
Rugby Union
Sponsorship & Marketing

Durban-based Super Rugby franchise the Sharks has renewed its major sponsorship deal with South African telecommunications company Cell C
Motorsport
Sponsorship & Marketing

Tyre manufacturer Goodyear has been unveiled as a premium partner of the World Endurance Championship as part of a wider agreement involving the Automobile Club de l’Ouest (ACO) and the European Le Mans S…
Football
Events

The South African Football Federation has announced that it will not be continuing with its bid to host the 2023 Fifa Women’s World Cup.
Cricket
Sponsorship & Marketing

Cricket South Africa (CSA) suspended chief executive Thabang Moroe on allegations of misconduct today (December 6) just hours after sponsor Standard Bank cited governance concerns at CSA for its decision…
Football
Media

South African free-to-air direct broadcast provider OpenView has added to its sports portfolio, acquiring free-to-air rights to Germany’s Bundesliga for the remainder of the 2019-20 season.
Rugby Union
Sponsorship & Marketing

South African food brand Crown National has signed as associate sponsor of two Western Province rugby union teams – the DHL Stormers and DHL Western Province.
Sailing
Events

The Ocean Race has confirmed that the sailing event will return to Cape Town for the 12th time after the South African city was announced as a host destination for the 2021-22 edition
Rugby Union
Events

Private equity firm CVC Capital Partners is set to increase its interest in European rugby union after agreeing a deal in principle to acquire a 27-per-cent stake in cross-border league the Pro14
Football
Media

Live coverage of South Africa’s qualifying match for the 2021 Africa Cup of Nations was streamed yesterday (Thursday) on Facebook after SuperSport, the pay-TV broadcaster and rights-holder, said it was u…
Rugby Union
Sponsorship & Marketing

The CSM Sport & Entertainment agency has been appointed by both SA Rugby and the British & Irish Lions as their official sponsorship agency to exclusively manage all sponsorship rights for the Lions 2021…
Rugby Union
Sponsorship & Marketing

South African telecoms operator MTN is set to renew its headline sponsorship of the Springboks, South Africa’s world championship-winning rugby union team.
Basketball
Media

The NBA basketball league has agreed a rights deal in South Africa with free-to-air broadcaster e.tv. The multi-year agreement names e
Rugby Union
Media

South African public-service broadcaster the SABC has agreed a sublicensing deal with pay-television broadcaster SuperSport that ensures Saturday’s Rugby World Cup final between South Africa and England r…
Rugby Union
Events

World Rugby has awarded hosting rights for the 2022 Rugby World Cup Sevens to South Africa, with Cape Town’s staging of the event to mark its first edition on the continent.
Rugby Union
Sponsorship & Marketing

The Sharks, the Durban-based Super Rugby franchise, has unveiled South African sports betting operator Hollywoodbets as a new associate sponsor. The deal will run for three years, from 2020 to 2022.
Football
Media

The South African national football team has returned to the screens of SABC following the conclusion of a new rights deal between the public-service broadcaster and the South African Football Association
Table Tennis
Events

Australia, Germany, Kuwait and South Africa have expressed an interest in hosting the International Table Tennis Federation’s (ITTF) World Championships Finals in 2023.