South Africa

Cricket
Sponsorship & Marketing

Cricket South Africa (CSA) and Cricket Australia (CA) have both announced Indian brands as team sponsors for the men's Cricket World Cup, taking place in India next month
Cricket
Sponsorship & Marketing

Cricket South Africa (CSA) has announced a new agreement with Lotto Sport to becomes its kit manufacturer.
Rugby Union
Media

Public-service broadcaster the SABC has been unable to secure a sublicensing deal with pay-television broadcaster SuperSport for South Africa's matches at the forthcoming 2023 Rugby World Cup in France
Rugby Union
Sponsorship & Marketing

Banking and wealth management services brand Investec has taken over the title rights to the European Rugby Champions Cup in a five-year deal, ending Heineken’s long-standing naming association with t…
Cricket
Media

Major League Cricket has announced a domestic media rights deal with subscription broadcaster Willow TV and a series of international media rights agreements ahead of its inaugural season
Multiple Sports
Media

Pan-African media group MultiChoice, owner of pay-television broadcaster SuperSport and pay-television operator DStv, has reported the return of its Rest of Africa (RoA) business to profitability, along…
Motorsport
Events

Formula 1’s long-running efforts to return a race to South Africa have been thwarted again, according to multiple reports, with the Belgian Grand Prix likely to be given another lifeline.
Cricket
Sponsorship & Marketing

Online gambling company Dafabet has acquired naming rights to St George’s Park Stadium, one of South Africa’s international cricket grounds.
Rugby League
Events

Qatar is one of four nations to have expressed initial interest in the now vacant hosting rights for the 2025 Rugby League World Cup (RLWC), according to International Rugby League (IRL)
Cricket
Media

Pay-television broadcaster SuperSport has extended its domestic media rights deal with Cricket South Africa until the end of the 2026-27 season
Table Tennis
Sponsorship & Marketing

Floki has agreed a sponsorship deal for the forthcoming 2023 World Table Tennis Championships Finals, marking the first time a cryptocurrency platform has partnered with an international table tennis event
Rugby Union
Events

World Rugby has announced that New Zealand and South Africa will host the inaugural WXV competition, a new three-tier 15s series for international women’s teams.
Football
Media

The South African Football Association (SAFA) has said it will consider a deal with broadcasters other than its incumbent rights-holder, the SABC, when it takes its media rights to market later this year
Cricket
Media

Pay-television broadcaster SuperSport has renewed its rights to International Cricket Council global events for eight years, from 2024 to 2031, across 52 territories in sub-Saharan Africa
Cricket
Media

Pay-television broadcaster SuperSport has retained its long-running coverage of the Indian Premier League (IPL) in South Africa after striking a late rights deal for the T20 cricket competition
Football
Sponsorship & Marketing

South Africa’s newly appointed minister of tourism, Patricia de Lille, has described the proposed sponsorship deal between SA Tourism and English Premier League club Tottenham Hotspur as “unlawful and…
Rugby Union
Sponsorship & Marketing

SA Rugby, governing body of South African rugby union, has agreed a new sponsorship deal with Chinese consumer electronics manufacturer Oppo
Rugby Union
Media

Rugby Europe, the administrative body for rugby union in Europe, has signed an exclusive media rights distribution deal with the Protocol Sports Marketing agency covering Asia, Oceania and South Africa