South Africa
World Netball appoints CSM to lead World Cup sponsorship sales
World Netball has appointed the CSM Sport & Entertainment agency to lead its sponsorship sales for the 2023 Netball World Cup
SuperSport recommits to EPCR as South African teams join
Pay-television broadcaster SuperSport has secured exclusive rights for European Professional Club Rugby competitions in South Africa and other 'key territories' in sub-Saharan Africa for three seasons,…
Cape Town City fined for breaking league rules with FNB sponsorship
South African football club Cape Town City has been hit with a fine after the Premier Soccer League (PSL), organiser of domestic competitions, ruled that it entered into a shirt sponsorship deal without…
Xero backs RWC Sevens, Papa John’s delivers England Rugby deal
Global small business platform Xero has agreed a deal to sponsor this year’s Rugby World Cup Sevens, which will take place in South Africa.
ICC publishes first-ever women’s Future Tours Programme
The International Cricket Council has published a schedule for international women's cricket over the next three years, marking the first 'future tours programme' ever created for the women's game
IC Markets becomes latest Rugby World Cup Sevens global sponsor
World Rugby has announced Australia-based forex broker IC Markets as a global sponsor of its Rugby World Cup Sevens tournament scheduled to be held in the South African city of Cape Town next month
Socios continues investment spree with signings of Stade Français and The Sharks
Blockchain provider Socios.com has signed new team deals in rugby union with French Top 14 league club Stade Français and South African side The Sharks.
SABC nets free-to-air Premier League rights
South African public-service broadcaster the SABC has secured free-to-air rights to the English Premier League for the 2022-23 season, which starts on Friday
Indoor Hockey World Cup to return next year in South Africa
The International Hockey Federation (FIH) has announced that South Africa will stage the next edition of its Indoor World Cup in 2023 following the cancellation of this year’s planned event in Liège, Be…
IPL owners ‘acquire all six teams’ in new South Africa-based T20 league
All six teams in the new T20 league co-founded by Cricket South Africa (CSA) and pay-television broadcaster SuperSport have been acquired by Indian Premier League (IPL) franchise owners, according to reports
Castle Lite joins Rugby World Cup Sevens global partner roster
South African beer brand Castle Lite has signed as an official global partner of this year’s Rugby World Cup Sevens in Cape Town – World Rugby’s quadrennial international sevens showcase.
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CSA forfeits Australia series to guarantee availability of players for new T20 league
Cricket South Africa (CSA) has defended its decision to forfeit the forthcoming one-day series against Australia despite jeopardising the country’s chances of securing direct qualification to the 2023 C…
SA Rugby adds Toyota as new sponsor ahead of Wales series
SA Rugby, the governing body of rugby union in South Africa, has agreed a three-year sponsorship deal with automotive company Toyota South Africa Motors (TSAM)
EXCLUSIVE: DAZN close to IPL rights acquisition in major cricket markets
Subscription sports broadcaster DAZN is nearing an agreement for exclusive broadcast rights to cricket’s Indian Premier League in the UK, Australia and South Africa, SportBusiness understands.
ICC expects ‘keen competition’ for India rights after IPL sale
The International Cricket Council (ICC) believes there is plenty of appetite and budget left in the Indian market after last week's record-breaking Indian Premier League media rights auction, as the global…
Formula 1 seeking to push forward South African race plans
Formula 1 chief executive and president Stefano Domenicali has travelled to South Africa to hold talks to advance the motor-racing championship’s long-held goal of returning a grand prix to the continent.
Cricket South Africa teams up with Roc Nation Sports International
Cricket South Africa (CSA) has agreed to collaborate with entertainment and sports agency Roc Nation Sports International (RNSI) to grow the governing body’s potential as a ‘sportstainment’ brand.
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EPCR expands Champions Cup, Challenge Cup with South African entries
European Professional Club Rugby, organising body of the Champions Cup and Challenge Cup, has announced the expansion of the two club competitions with the inclusion of five South African teams