South Africa

Football
Media

The CAA Eleven agency has invited bids in sub-Saharan Africa for a suite of Uefa men’s national team rights during the 2022-28 cycle.
Rugby Union
Events

The remainder of the British & Irish Lions’ tour of South Africa will take place in Cape Town amid ongoing concerns relating to the Covid-19 pandemic.
Rugby Union
Media

South African public broadcaster the SABC has said that it will not broadcast the British & Irish Lions tour to South Africa or the national team's home Tests against Georgia "due to rights restrictions…
Tennis
Media

Tennis South Africa and the SABC, the South African public broadcaster, have reached a three-year rights deal
Rugby Union
Events

Cross-border rugby union competition the Pro14 has today (Tuesday) announced it has forged an agreement with four South African clubs to launch as the United Rugby Championship, with talks being held over…
Rugby Union
Sponsorship & Marketing

Coca-Cola Company’s global hydration brand, Powerade, has signed on as the latest sponsor of the British & Irish Lions’ forthcoming rugby union tour to South Africa.
Rugby Union
Sponsorship & Marketing

Telco MTN has renewed its headline sponsorship of South Africa’s men’s rugby union team and has also been confirmed as a principal partner of the British and Irish Lions’ upcoming tour of the country. T
Rugby Union
Media

Australian streaming platform Stan Sport has acquired exclusive media rights for the upcoming British and Irish Lions tour of South Africa
Rugby Union
Sponsorship & Marketing

Automotive manufacturer Land Rover has signed up as a sponsor of the 2021 British & Irish Lions Tour of South Africa
Rugby Union
Events

The Rugby Championship, the southern hemisphere-based international rugby union tournament, will welcome back world champions South Africa for its 2021 edition
Rugby Union
Sponsorship & Marketing

Logistics company DHL and the Swiss watch manufacturer Tudor are the first to strike deals to sponsor the 2022 Rugby World Cup Sevens
Rugby Union
Sponsorship & Marketing

South Africa’s Western Province Professional Rugby has extended its sponsorship contract with global logistics firm DHL.
Sponsorship & Marketing

The Brazilian Olympic Committee (COB) has signed up department store Riachuelo as a sponsor
Motorsport
Media

Extreme E, the new electric off-road racing series, has agreed a rights deal with South African public-service broadcaster SABC
Football
Media

South African public broadcaster the SABC has agreed a deal which will see eMedia’s satellite service, Openview, broadcast its channels. The SABC will also be launching a new dedicated sports channel.
Rugby Union
Events

The British & Irish Lions’ tour of South Africa will go ahead as scheduled this summer after an agreement was reached with the South African Rugby Union.
Rugby Union
Sponsorship & Marketing

World Rugby has appointed South African agency Megapro as its exclusive sponsorship sales agent for the 2022 Rugby World Cup Sevens, which is taking place in Cape Town
Sponsorship & Marketing

South African sportswear retailer Mr Price Sport has become the official technical sponsor of Team South Africa in a four-year deal that will take in the Tokyo 2020 Olympic and Paralympic Games and the…