South America

Football
Sports Betting

Infront has begun selling international broadcast and betting rights to the Campeonato Brasileiro Série A after striking one-year deals with the Liga Forte Uniao (LFU) and Libra blocs of clubs, SportBusiness understands.
Football
Sponsorship & Marketing

Chinese electric car leader BYD has signed as regional sponsor of the 2024 Copa América in a deal that could include digital overlay technology at the tournament for the first time.
Football
Events

The Fifa Women's World Cup is heading to South America for the first time in 2027, after Brazil today (Friday) defeated a joint proposal from Belgium, Netherlands and Germany.
Football
Finance & Law

Pressure continues to mount on controversial multi-club ownership group 777 Partners, after the US investment fund temporarily lost control of Brazil's Vasco da Gama and Belgium's Standard Liège.
Football
Sponsorship & Marketing

Kaizen Gaming's deal with Argentine Football Association comes on the heels of its title sponsorship of Campeonato Brasileiro Série A.
Football
Media

GolTV, the pay-television broadcaster that holds domestic rights to Ecuador’s top-tier Serie A, has been given 15 days to pay clubs what they are owed, or facing losing the lucrative contract.
Football
Sponsorship & Marketing

Vasco da Gama has landed the biggest sponsorship deal in its history, selling its front-of-shirt inventory to Betfair, as the battle for market share among betting brands in Brazil escalates
Football
Stadia

Rio de Janeiro football giants come out on top in a tender process involving Série A rival Vasco da Gama for a 20-year contract to operate the historic stadium.
Football
Media

A national backlash against a government move to take matches of the Argentinian national football team off state television has prompted sub-licensing negotiations between broadcast executives.
Football
Sponsorship & Marketing

A contract extended through to the end of 2029 will see Flamengo entitled to an increased minimum guarantee of R$74m (€13.3m/$14.2m) per year.
Football
Sponsorship & Marketing

The South American Football Confederation (Conmebol) has matched the number of commercial partners as in the previous cycle for the Copa Libertadores, its premier clubs competition, with Spanish insurance…
Football
Media

Televisión Federal (Telefe), the Argentinian television station owned by Paramount Global, has acquired rights to matches of the men's national football team after the country's radical leader, Javier Milei, put an end to the use of public funds.
Multiple Sports
Finance & Law

LiveMode has taken on strategic investment from US growth equity firm General Atlantic and Brazilian financial services company XP Investimentos, backers of one of two groups bidding to control commercial operations in Brazilian football.
Football
Media

The Brasileirão Série B 2024 kicked off with all matches shown live over the weekend, after a late completion of the broadcast picture in the country.
Football
Sponsorship & Marketing

The Uruguayan Football Federation (AUF) is to launch a kit supply tender later this year after signing a short-term deal with Nike for the upcoming men's Copa America.
Football
Media

LiveMode has been renewed as Fifa’s exclusive media rights sales agent in Brazil for the men’s World Cup, providing the agency with a far more attractive package of rights for the 2026 tournament than it sold in 2022.
Football
Media

GolTV's troubles in Ecuador continue to mount as five LigaPro clubs revealed they have not been paid by the pay-television broadcaster for the last six months.
Football
Media

A broadcast rights deal between Brazil's biggest football clubs and Globo is reported to contain clauses that limit the amount the broadcaster can pay for the rights of other clubs - a stipulation that would preserve the financial status quo in Brazilian football.