South-East Asia
SPOTV acquires BWF rights in several Apac markets
Pan-regional sports broadcaster SPOTV has secured Badminton World Federation rights in several territories in Southeast Asia in a multi-year deal
BeIN finalises five-year Australian Open deal in Southeast Asia
Pay-television broadcaster beIN Sports has struck a five-year deal with Tennis Australia for the exclusive media rights to the Australian Open in ten Southeast Asian markets
FMA rejigs senior management, adds to sales teams
The Football Marketing Asia agency has made changes to its senior management structure and hired two SVP-level salespeople as it prepares to work on the second half of its commercial rights sales projectā¦
New FIA leadership looks to Asia with “ambitious development strategy”
The new International Automobile Federation (FIA) leadership will prioritise growth in Asia, according to its recently appointed vice-president for the Asia-Pacific region
Malaysian university Cyberlynx announced as Southampton academy partner
Premier League club Southampton has unveiled Malaysian university Cyberlynx International College as its latest international academy partner
beIN Sports acquires Roland Garros rights in Southeast Asia
Pan-regional pay-television broadcaster beIN Sports has acquired the exclusive media rights for the French Open tennis Grand Slam in 10 Southeast Asian markets in a five-year deal covering 2022 to 2026
Eleven deals with Astro for pan-regional Sepak Takraw League broadcast rights
Malaysiaās Sepak Takraw League (STL) will be shown in Hong Kong, Indonesia, the Philippines, Singapore and Thailand on Eleven Sportsā OTT service Elevensports.com.
Son Heung-min scores Tiger Beer endorsement deal
South Korean football star Son Heung-min has secured an endorsement deal with Tiger Beer ahead of the Singaporean brandās 90th anniversary and the lunar year of the tiger.
Singapore Sports Hub aims to cut carbon emissions through Dow tie-up
US-based chemicals corporation Dow has announced a carbon emissions partnership agreement with Singapore Sports Hub, the multi-venue district housing the city stateās sports facilities.
Malaysian Handball Federation looks to settle debt
The Malaysian Handball Federation (MAHF) aims to settle its debt by the end of next year
Asian Tour to conclude with back-to-back Singapore events promoted by Sportfive
The 2020-21 Asian Tour will finally reach its conclusion next month, with Singapore to host back-to-back finale events more than two years after the season began
Premier League stars feature in new phase of Asia-focused ‘Boot Out Piracy’ campaign
The English Premier League is employing videos featuring star players to bolster the second phase of its 2021-22 anti-piracy campaign in Southeast Asia
Canal Plus strikes UFC deal for markets outside France
Pay-television operator Canal Plus has broadened its sports rights portfolio outside of mainland France by agreeing a multi-year deal with mixed martial artsā Ultimate Fighting Championship.
Eclat secures three-year deal for Open rights in APAC
Eclat Media Group has continued its effort to replace Fox Sports as the dominant pay-television broadcaster in Asia-Pacific, acquiring exclusive rights to The Open Championship across the region in a three-year deal.
Saigon Beer signs up to sponsor 31st SEA Games
The organisers of next year's Southeast Asian Games have announced that SaigonĀ Beer has joined the event as a sponsor.
EASL aims to raise bar for Asian club basketball, on and off the court
The East Asia Super League is aiming to take the packaging, presentation and on-court quality of club basketball in the region to a new level.
Microsoft-backed GSIC launches sports tech base in Singapore
The Global Sports Innovation Centre, the sports technology industry network backed by software giant Microsoft, yesterday officially opened its new Asia-Pacific base in Singapore
Southeast Asia “has the capacity” to host World Cup, Infantino says
Fifa president Gianni Infantino said hosting the football World Cup was "a great ambition" for the Southeast Asia region, during a visit to Singapore at the weekend