South-East Asia

Manchester United has signed an agreement for Telekom Malaysia to become its ‘Integrated Telecommunications Partner’ for the next five years.

The MP & Silva agency will sell the international media rights of the Malaysian national football teams, nicknamed 'the Tigers', unitl 2016 under a deal agreed with the Football Association of Malaysia (FAM).

Agung Laksono, co-ordinating public welfare minister of Indonesia, said the government did not issue a letter of support for the country’s bid to host the FIFA World Cup in 2022.

SPORTELAsia, the international event for the sports television market, has announced companies that have secured their exhibitor stands for the event in Singapore from March 8-10.

The MP & Silva agency will sell the media rights of the Vietnam Football Federation (VFF) under a new deal running until 2016.

English Premier League team Tottenham Hotspur is sending coaching staff to Singapore as part of a programme which aims to unearth new talent, but also strengthen football in Asia.

The Asian Football Confederation (AFC) has renewed its agreement with the World Sport Group (WSG) agency until 2020. Under the agreement the Singapore-based WSG will continue to represent Asian football’s marketing and television rights.

The International Olympic Committee (IOC) has announced agreements with MediaCorp, SingTel and StarHub to become the official broadcasters within Singapore for the inaugural Youth Olympic Games in 2010.

Specialist executive recruitment consultancy Sports Recruitment International has formed a strategic partnership with ASIA SPORTS 2009 to “encourage talent identification, acquisition and development” within the Asian sports marketplace.

Global financial services provider Barclays has extended its title sponsorship of golf’s Singapore Open until 2012.

Dedicated football consultancy Football Asia announced its launch in Singapore yesterday, having secured the exclusive rights to host the Soccerex Asia Forum business event from 2010 to 2013.

Viet Nam Post and Telecommunications Group (VNPT) has agreed a deal to sponsor the third Asian Indoor Games, which takes place in Vietnam at the end of this month.

The European PGA Tour has added two African tournaments to its 2010 schedule, but dropped two Asian and one Australian event from this year.

The MP & Silva agency will sell the media rights for the English Premier League in Japan and Vietnam for the period 2010-11 to 2012-13 after agreeing new deals with the league.

ESPN Star Sports (ESS), the Asian arm of the international sports broadcaster, has held on to its media rights for the English Premier League in Asia, agreeing deals covering 18 markets until 2013.

The Renault Formula One team has lost its title sponsor financial services company ING Groep NV, and a secondary sponsor, following its implication in a race-fixing scandal.

Organisers of Singapore’s Formula One Grand Prix have enlisted top international music stars including Beyonce Knowles, No Doubt, Black Eyed Peas, Travis, Simple Minds, ZZ Top and Chaka Khan to ensure the race is a major attraction in its second year.

UK-based Formula One team Brawn GP has announced a new partnership with photographic and digital imaging company Canon Singapore for the Singapore Grand Prix on Sunday 27 September.