South-East Asia

Malaysia’s participation in the Lotus F1 team is commercially viable as it will generate benefits for all parties involved, according to Datuk Kamarudin Meranun, an investor in the 1Malaysia F1 Team.

Financial services company DBS Group has signed as the official banking partner of the Singapore 2010 Youth Olympic Games.

Golf’s Asian Tour hailed the success of Korean golfer Yang Yong-eun in helping it secure a television rights deal in the UK and Ireland with pay-broadcaster BSkyB.

The 2010 Singapore Youth Games has signed an agreement for KhattarWong's Sports Law Practice Group to be its official legal services sponsor.

Sportswear retailer Grand Sport has extended its sponsorship of the National Olympic Committee of Thailand (NOCT) for another four years.

Sebastian Smith on the importance of the Youth Olympic Games to the future of sport and businesses.

The Executive Board of the International Olympic Committee (IOC) approved the sports competitions programme for the 2010 Summer Youth Olympic Games (YOG) in Singapore.

Singapore looks set to make changes to its street circuit, which broke new ground in 2008 by staging the first-ever floodlit grand prix, according to UK press reports.

Singapore-based telecom company, SingTel, acquired the internet rights for Italian football’s top-tier domestic league, Serie A, for its 'mio TV' IPTV service.

The Indonesian state oil company, Pertamina, has agreed a 20 billion rupiah ($2.3 million)
to sponsor the Asian Beach Games (ABG), this will run from October 18-26 in Bali, Indonesia.

The Bali Classic tennis tournament will be transformed next year into one of the most prestigious events on the WTA Tour calendar, offering a $1 million (554,000 pounds) bonus, Reuters reports.

Indonesian satellite and cable broadcaster, PT Indonusa Telemedia, also known as as TELKOMVision, has acquired the exclusive pay-television broadcasting rights for Serie A, Italian football’s top-tier domestic competition, in a one-year deal with international sports marketing agency, MP & Silva (MPS).

The International Olympic Committee (IOC) has accepted the proposal by the Singapore 2010 Youth Olympic Games Organising Committee to change the site of the Youth Olympic Village, according to GamesBids.com.

Thailand is to offer its athletes cash incentives for medals at the Beijing Olympics – but will pay out in instalments to stop medallists squandering the money.

Fulford PR added the Volvo Ocean Race to its sports PR portfolio in a deal with the organisers of the 4th leg of the world’s most challenging yacht race, ONE15 Singapore Ocean Race Pte Ltd.

Singtel acquired the exclusive Champions League TV rights from 2009-2012 in Singapore.

ESPN STAR Sports and digital media company Entriq will roll out more ‘live and on-demand programming’ this spring, having launched a broadband video service dedicated to offering sports via both programming channels.

ESPN STAR Sports (ESS) has launched the first of five Olympic programmes that will give viewers an exclusive preview of the XXIX Olympiad and all the news as it happens in Beijing 2008.