South Korea

Esports
Sponsorship & Marketing

US sportswear company Nike has agreed a sponsorship deal with South Korean esports organisation T1 Entertainment & Sports
Ice Hockey
Events

International Ice Hockey Federation president Rene Fasel is keen to add 3x3 ice hockey to the Gangwon 2024 Winter Youth Olympic Games programme, following a successful experimental competition at Lausanne…
Multi-sport
Events

The International Olympic Committee on Friday voted to award the Winter Youth Olympic Games in 2024 to Gangwon Province in South Korea
Football
Media

The DDMC Fortis agency is close to agreeing a media rights deal for Asian Football Confederation properties for the 2021-24 cycle in South Korea, one of the most valuable territories for the content
Multi-sport
Events

The Gangwon province in South Korea appears set to be awarded hosting rights for the 2024 winter Youth Olympic Games after the International Olympic Committee’s (IOC) Executive Board submitted the proposal t…
Football
Media

Pooling media rights to Korea’s K-League with national-team matches was supposed to create a property more valuable than the sum of its parts. John Duerden investigates why it isn’t working yet.
Football
Events

North Korea has pulled out of the final-round women's football qualifying tournament for the 2020 Olympics, due to take place in South Korea next month
Golf
Marketing

The IMG agency agreed a deal in December to handle all commercial activity worldwide for 17-year-old Korean female golfer Yaeeun Hong
Motorsport
Marketing

Electric motor-racing series Formula E has agreed a deal for South Korean pop band BTS to be its global ambassadors, with the aim of promoting the benefits of electric vehicles in fighting climate change
Football
Media

Sports data and content company Sportradar has agreed an exclusive multi-year global media rights distribution deal with the Korea Professional Football League (K League), the organising body of the to…
Winter Sports
Events

The International Olympic Committee is to begin talks with the Korean Sport and Olympic Committee to develop a plan to host the 2024 Winter Youth Olympics in South Korea, with some events potentially hosted…
Golf
Media

South Korean broadcaster JTBC Golf has struck a sub-licensing deal with rights-holder Discovery to provide multi-platform coverage of the PGA Tour
Badminton
Sponsorship & Marketing

The legends of Li Na, Kim Yuna and Lee Chong Wei have all retired and their absences leave gaping holes in their sports back home, one that sponsors and associations are keen to fill as quickly as possible. 
Golf
Marketing

Korean golfer Jiwon Jeon has signed with the IMG agency for worldwide management to represent all commercial activity, as she seeks to become a top player on the women’s LPGA Tour.
Football
Events

The Asian Football Confederation (AFC) has announced that South Korea will host the inaugural edition of its Women’s Club Championship.
Archery
Media

The number of broadcast hours committed by rights-holding broadcasters to the Hyundai Archery World Cup has again shown a year-on-year increase
Football
Media

Today's Fifa 2022 World Cup qualifier between North Korea and South Korea in Pyongyang will not be broadcast live outside North Korea
Football
Sponsorship & Marketing

Spanish LaLiga club Barcelona has struck a three-year regional partnership with Sebang Global Battery, a Korean manufacturer of car batteries