South Korea

Baseball
Events

Major League Baseball is reportedly planning on staging regular-season games in South Korea for the first time in 2024, with Paris also being lined up to host fixtures the following year
Football
Media

South Korean e-commerce company Coupang has secured exclusive rights to all Asian Football Confederation (AFC) properties from 2025 to 2028
Archery
Sponsorship & Marketing

Hyundai has announced a three-year extension of its sponsorship agreement with World Archery
Golf
Sponsorship & Marketing

Korean luxury car brand Genesis has been announced as the presenting sponsor of the inaugural Korea Championship, a new golf event that will be co-sanctioned by the DP World Tour and the Korea Professional…
Baseball
Sponsorship & Marketing

Global tire company Hankook Tire has announced that it has continued its deal with Major League Baseball as its official tire in the United States and South Korea in a 'multi-year' agreement
Multi-sport
Events

Seoul will look to bid for the 2036 Olympic and Paralympic Games, but will not seek to rekindle a proposal put forward for the 2032 Games involving North Korean capital Pyongyang, while Latvia has looked…
Motorsport
Media

South Korean streaming platform Coupang Play has secured a long-term association with Formula 1 by agreeing a rights deal with the motor racing championship
Multiple Sports
Governance

The sports ministers of China, Japan and Korea have adopted a joint statement on increasing cooperation between the three countries on sports projects
Multi-sport
Events

The South Korean city of Gwangju has moved to restart a proposed joint bid with Daegu for the 2038 edition of the Asian Games multi-sport event
Ice Skating
Events

Seoul will host the Four Continents Figure Skating Championships for the third time in 2025, after the International Skating Union (ISU) awarded hosting rights for three of its major events
Rugby League
Media

Pay broadcaster Premier Sports Asia has acquired exclusive live rights in more than 20 markets in Asia for Australia's National Rugby League in a five-year deal from 2023 to 2027
Mixed Martial Arts
Media

US-based mixed martial arts promotion the Professional Fighters League has agreed a two-year renewal of its deal with South Korean rights-holder, media group IB Sports, as it plans to stage an event in…
Basketball
Finance & Law

American-Australian investment company Crest Sports and Entertainment will be the lead investor in a new $40m (€38m) Series C fundraising round by nascent Asian basketball league the East Asia Super L…
Golf
Governance

The DP World Tour and PGA Tour have expanded their relationship with the Korea Professional Golfers’ Association (KPGA), with a new $2m (€1.9m) tournament to debut in the country next year.
Basketball
Events

New pan-regional club basketball competition the East Asia Super League will run a five-day competition in Japan next March as it prepares for its first full season in 2023-24
Football
Sponsorship & Marketing

Spanish LaLiga club FC Barcelona has extended and expanded its regional sponsorship deal with South Korean lubricants company SK Enmove
Football
Sponsorship & Marketing

Spanish LaLiga club Barcelona has renewed its sponsorship deal with Korean car battery brand Sebang Global Battery
Multi-sport
Events

The International University Sports Federation (FISU) has awarded its 2027 World University Games to the South Korean region of Chungcheong, while leaving the door open for the US state of North Carolina…