South Korea

A detailed look at South Korean sports marketing as part of the SportBusiness International South Korea Focus

A detailed look at South Korean sports media as part of the SportBusiness International South Korea Focus

A detailed look at South Korean sports events as part of the SportBusiness International South Korea Focus

South Korea would appear to be the perfect destination for sports industry growth, with the Winter Olympics on the horizon. But what are the challenges? SportBusiness International investigates.

The PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has today (Tuesday) nominated Lee Hee-beom as its new president after Cho Yang-ho stepped down to concentrate on his business interests.

The PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has been given a legacy boost after South Korea’s government confirmed that two ice sports venues scheduled for demolition after the Games will now remain in place.

The Asian Football Confederation (AFC) has announced that China, Indonesia, Thailand and South Korea have all expressed an interest in hosting the 2023 edition of its showpiece Asian Cup national team tournament.

The International Olympic Committee (IOC) has said PyeongChang is on course to deliver a successful 2018 winter Olympic Games, but has maintained a lot of work remains in the remaining two years before the event.

The International Olympic Committee (IOC) has approved the merger of the Korean Olympic Committee (KOC) and Korea Council of Sport for All (KOCOSA), calling the move a “major and historic step” for the development of sport in South Korea.

Doubts have been raised over the long-term future of the Jeongseon downhill skiing complex in PyeongChang ahead of the South Korean city’s staging of the winter Olympic and Paralympic Games in 2018, while Games organisers have confirmed they have so far raised 70 per cent of their target of KRW870bn (€647m/$722m) in domestic sponsorship money.

The International Paralympic Committee (IPC) has urged the PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) to raise awareness of the winter Paralympic brand as the South Korean city gears up to host the Games in two years’ time.

The International Ski Federation (FIS) has given its approval for the upcoming alpine skiing test event for the 2018 PyeongChang winter Olympic Games to take place following an acceleration of work on site.

Korean Prime Minister Hwang Kyo-ahn has vowed to strengthen the monitoring of major state projects as part of an effort to pre-emptively combat any threat of corruption during preparations for the PyeongChang 2018 winter Olympic Games.

The Korea Football Association (KFA) has announced that it plans to bid to host the Asian Cup national team tournament in 2023, becoming the second major nation to target the competition this week.

The PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has agreed a partnership with the Korea Tourism Organisation (KTO) designed to boost promotion of the two events at home and abroad.

The PyeongChang Organising Committee for the 2018 Olympic and Paralympic Winter Games (POCOG) has said it is on course to meet a deadline to stage its first test event, despite concerns from the International Ski Federation (FIS).

The International Gymnastics Federation (FIG) has awarded its 2016 Aerobic Gymnastics World Championships to the South Korean city of Incheon.

The PyeongChang Organising Committee for the 2018 Olympic and Paralympic Winter Games (POCOG) has appointed long-serving Korean government official Yeo Hyeong-gu as its new secretary general with immediate effect.