South Korea
South Korea announces 2023 Asian Cup bid
The Korea Football Association (KFA) has announced it will bid to host the 2023 AFC Asian Cup
Son Heung-min becomes Burberry ambassador
South Korea and Tottenham Hotspur football star Son Heung-min has become a global ambassador for British fashion brand Burberry under a multi-year deal
Warner Bros. Discovery outlines new India, Southeast Asia and Korea leadership
Warner Bros. Discovery has outlined its new leadership team in India, Southeast Asia and Korea following the $43bn (€40.6n) merger between media conglomerates WarnerMedia and Discovery earlier this year.
Kim Jae-youl elected as ISU president
South Korean official Kim Jae-youl has been elected as president of the International Skating Union (ISU)
South Korea’s president backs 2023 Asian Cup bid
South Korea's president has directed the country's sports minister to try to secure the hosting rights for next year's Asian Football Confederation Asian Cup
Korean star Son ‘prepares launch of fashion brand’
South Korean football star Son Heung-min looks set to launch his own fashion brand, 'NOS7', next month
Tottenham Hotspur to play Sevilla in South Korea
Premier League club Tottenham Hotspur will face Spanish LaLiga outfit Sevilla in the second of two friendly matches as part of the North London-based team’s pre-season tour of South Korea later this y…
KBO and MLB ‘hold talks’ over international matches, South Korea-based all-star series
The Korea Baseball Organisation (KBO) has held discussions with Major League Baseball (MLB) to discuss staging MLB matches in South Korea and KBO League matches in the US, according to reports
CAA Sports to represent T1 esports team
South Korea-based esports team T1 Entertainment & Sports has appointed CAA Sports, the Los Angeles-based international marketing agency, as its exclusive sponsorship and endorsement representative
Korea’s CJ ENM finalises multi-year UFC rights deal
South Korean media group CJ ENM has secured exclusive rights to the Ultimate Fighting Championship in South Korea as part of a “multi-year” agreement with the mixed martial arts promotion.
Korea Open returns to Asian Tour
The Korea Open golf tournament is to return to the Asian Tour in June following a three-year hiatus.
The ₩1.2
Korean official nominated for ISU president; Russia and Belarus among event bidders
The Korea Skating Union (KSU) has nominated its former president and current Samsung Global Strategy Group president, Kim Jae-youl, to succeed Jan Dijkema as president of the International Skating Union…
New KBO commissioner vows to halt audience decline, engage young fans
Heo Koo-youn, the newly-elected commissioner of the Korea Baseball Organisation (KBO), has promised to tackle falling audiences for the league on television and streaming platforms
Populous to lead A$2.4bn redevelopment of Seoul 1988 Olympics site
Global architecture firm Populous has been awarded the contract to lead the redevelopment of Seoul's 1988 Olympic park
Tottenham announces South Korea tour organised by Pitch
Tottenham Hotspur is to travel to South Korea for a pre-season tour in July.
It will be the English Premier League club’s first international tour since 2019 and its third visit to South Korea.
Formula E strikes 15-market deal with SPOTV, secures Indonesian agreement
Eclat Media Group has acquired rights to the Formula E World Championship in 15 markets across the Asia-Pacific region, in a two-year deal with the electric car racing series covering 2022 and 2023
EXCLUSIVE: Premier League secures rights-fee increases in Japan, Korea as Eclat expands again
Eclat Media Group has acquired English Premier League media rights in Japan and South Korea for the next cycle, beginning 2022-23, SportBusiness understands
Premier League media rights bids due in 14 Asia-Pacific markets
Bids are due today (Thursday) for English Premier League media rights for 2022-23 onwards in 14 Asian markets.
Would-be bidders have been mulling the opportunity since the tender was released in mid-December