South Korea
Korea Baseball Organisation sets out plans for 2022 KBO League
The 2022 KBO League will start with a weekend of two-game series in April, the Korea Baseball Organisation has announced
Son Heung-min scores Tiger Beer endorsement deal
South Korean football star Son Heung-min has secured an endorsement deal with Tiger Beer ahead of the Singaporean brand’s 90th anniversary and the lunar year of the tiger.
South Korea unveiled as second E-Bike Grand Prix host
South Korea has been unveiled as the second race destination for new cycling series the E-Bike Grand Prix (EBK GP), following news that Dubai will host the tour’s launch event.
EASL aims to raise bar for Asian club basketball, on and off the court
The East Asia Super League is aiming to take the packaging, presentation and on-court quality of club basketball in the region to a new level.
Gwangju sees off Madrid to win 2025 World Archery Championships hosting rights
The South Korean city of Gwangju has been elected as host of the 2025 World Archery Championships after comprehensively seeing off a rival bid from Madrid
EASL unveils inaugural season plans, including new team in Hong Kong
The first edition of the ambitious new East Asian Super League basketball competition will tip off in October 2022, with teams from Japan, Korea, the Philippines and Chinese Taipei taking part under agreements…
Slash B Slash named first Korean brand to sell officially licensed LaLiga products
LaLiga has struck a deal with South Korean mobile accessories maker Slash B Slash which will see the brand produce and sell officially licensed LaLiga products in the country
3Key signs as Manchester City regional sponsor in Germany and South Korea
Manchester City has signed up the decentralised finance (DeFi) trading analysis and advisory technology company 3Key as a regional sponsor
Gwangju, Daegu launch bid to host 2038 Asian Games
The South Korean cities of Gwangju and Daegu have today (Monday) held a ceremony to launch their joint bid to host the 2038 edition of the Asian Games multi-sport event
Korea’s KBO opens stadiums at full capacity for vaccinated fans
Korea's KBO baseball league will open its stadiums at full capacity this month, although only fully vaccinated fans will be permitted to enter
KBO broadcasters seek compensation for league disruption
Four Korean broadcasters with rights to the country's baseball league are seeking compensation due to disruptions to this season's schedule caused by the Covid-19 pandemic
Seoul’s sports venues reopen to fans
Korean baseball, football and volleyball leagues are welcoming fans back to stadiums in Seoul this week as the government relaxes pandemic-related restrictions
Eclat officially launches SPOTV in Southeast Asia, adds Wimbledon and US Open rights
South Korean firm Eclat Media Group has announced the launch of its SPOTV pay-television and digital platform in Southeast Asia, and the addition of Wimbledon and US Open tennis to its rights portfolio
Singapore to host AFF Suzuki Cup
Singapore will host the entire 2020 Suzuki Cup national team football tournament, in a break with tradition for the competition due to the pandemic
Lakers sign jersey deal with South Korean food company Bibigo
Sportfive helps iconic NBA franchise bring in its first global marketing partner
Tottenham expands Korean presence with skySports deal
English Premier League club Tottenham Hotspur has agreed a deal for skySports to become the exclusive Korean broadcast partner for its weekly highlights programme
South Korean, US bids entered for 2027 World University Games
South Korea and the United States have become the first two bidders for the 2027 World University Games under the International University Sports Federation’s (FISU’s) revamped bidding process for its…
Coupang Play agrees four-year sponsorship deal with Korea FA
Coupang Play, the streaming service of Korean e-commerce group Coupang, has agreed a four-year sponsorship deal with the Korea Football Association