Spain

Football
Sponsorship & Marketing

Barcelona president Joan Laporta can claim financial vindication for a drawn out, attritional negotiation process with the club’s kit supplier Nike in an extension of the deal until 2038.
Football
Sponsorship & Marketing

Insurance company Mapfre has signed as the first-ever title sponsor of Spanish football’s Copa del Rey as well as the women’s equivalent knock-out competition, the Copa de la Reina.
Tennis
Media

Domestic coverage of next month’s Billie Jean King Cup finals from Málaga will be shown by Movistar Plus, the pay-television arm of Spanish telco Telefónica.
Football
Sponsorship & Marketing

Betis' global sponsorship deal with Meritking comes just days after Galatasaray was forced to terminate an agreement with the sports and entertainment news platform.
Basketball
Media

The European Broadcasting Union (EBU) has secured free-to-air rights to the International Basketball Federation’s (Fiba’s) premium men’s and women’s national team events from November 2025 to 2029. Th
Football
Sponsorship & Marketing

LaLiga has announced a new multi-year regional agreement with cryptocurrency exchange Bitget.
Basketball
Media

LaLiga's wholly-owned OTT service already holds domestic streaming rights to Spain's second-tier basketball league and cup: the Primera LEB and the Copa Princesa de Asturias.
Football
Finance & Law

Valencia is looking to raise around €120m, funds it intends to use to refinance debt and finally deliver on its long-delayed Nou Mestalla project.
Multiple Sports
Media

Mediapro registered a profit of €12m ($13.3m) in 2023 as revenues rose narrowly to €1.2bn but remained well short of levels enjoyed before the Covid-19 pandemic.
Motorsport
Sponsorship & Marketing

Italian banking firm UniCredit has been announced as a new partner of Formula 1 team Scuderia Ferrari in a multi-year deal after Spanish bank Banco Santander chose not to renew its sponsorship at the end of the 2024 season.
Football
Media

The Uefa Champions League final is likely to remain on free-to-air television in Spain for another three seasons after Team Marketing initiated a sales process, SportBusiness understands
Football
Media

DAZN has become the Bundesliga's new home in Spain for the next five seasons as the two parties continue to do business internationally despite a legal feud over the domestic rights.
Multi-sport
Media

Linear audiences in most major European markets dropped significantly for the men’s Olympic 100-metre final compared to the last summer Games in Europe as its ‘appointment-to-view’ status has been diluted due to various factors.
Sailing
Sponsorship & Marketing

Renewable energy suppler Acciona Energía has become the ‘Official Energy Partner’ of the 37th America’s Cup in what is likely to be the last sponsorship deal signed by the organisers before the action…
Football
Sponsorship & Marketing

Orange replaces rival Telefónica as the Spanish club's official telecommunications partner under a three-season deal
Tennis
Events

The Spanish city's staging may represent the future hosting strategy for the women’s and men’s tennis tournaments
Football
Sponsorship & Marketing

Nike is one of the club’s three top-tier sponsors, but president Joan Laporta in March ramped up the pressure on its kit supplier to either quit or pay more.
Football
Media

France's narrow defeat in the semi-finals of Uefa Euro 2024 drew the strongest television audience of the year to date in the country