Spain

Cycling
Media

Spanish public broadcaster RTVE has extended its rights to the International Cycling Union’s (UCI) Track Champions League.
Football
Sponsorship & Marketing

FC Barcelona Femeni has secured a wide-ranging agreement with Mexican food company Grupo Bimbo, which has become the team's new sleeve sponsor
Football
Media

Spanish pay-television broadcaster Movistar Plus will show all 64 matches from the upcoming 2022 Fifa World Cup on a new channel following an agreement with the Mediapro agency
Football
Sponsorship & Marketing

LaLiga giants FC Barcelona will wear the iconic owl logo of Canadian musician Drake on their jerseys for the El Clásico encounter with rivals Real Madrid on October 16 at the Santiago Bernabeu as part …
Motorsport
Media

Subscription streaming platform DAZN has struck a five-year agreement with promoter and rights-holder Dorna Sports to renew its MotoGP rights in Spain until 2027
Multiple Sports
Industry Moves

Premium experiences company Legends has furthered its global expansion plans by appointing Jesus Bueno as managing director of Iberia
Football
Sponsorship & Marketing

LaLiga club Real Madrid has signed up technology company Softtek as its latest sponsor in a global deal that will run until the end of the 2023-24 season and cover the club’s men’s and women’s teams. A
Football
Media

The Mediapro agency is set to launch a new sports-themed pay-television channel in Spain, with its initial focus being coverage of the 2022 Fifa World Cup
Football
Sponsorship & Marketing

Spanish telecommunications company Finetwork has signed on as the new title sponsor of Liga F, the top division of domestic women’s football.
Football
Finance & Law

Spain’s competition watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC), has opened an investigation into public broadcaster RTVE’s sale of advertising slots for the Fifa 2022 Worl…
Multiple Sports
Media

LaLigaSportsTV, the OTT streaming platform of LaLiga, organising body of the top two divisions of Spanish club football, has reshaped its pricing plan for its second season under a ‘freemium’ model, int…
Tennis
Sponsorship & Marketing

Insurance company Mutua Madrileña has renewed its title sponsorship of the Mutua Madrid Open for five more years, from 2023 to 2027.
Esports
Events

Spanish media group Atresmedia has entered the world of esports by joining forces with event production company Cabal esports to form a new company
Football
Media

RTVE, the Spanish public broadcaster, has acquired a package of Copa del Rey domestic broadcast rights from 2022-23 to 2024-25 and will air 15 matches per season from the knockout clubs tournament
Football
Sports Betting

Agencies interested in acquiring exclusive international betting video rights to Spanish football’s Copa del Rey and Spanish Super Cup must submit their first-round offers by October 21 after the Spanish F…
Football
Sponsorship & Marketing

Spanish LaLiga football club Barcelona has signed a sponsorship deal with VeganNation, a sustainability-focused app powered by blockchain technology that promotes healthy living and practices
Football
Technology

LaLiga has reached an agreement with technology services company Globant that will lead to the formation of a joint venture to drive the development of LaLiga Tech
Football
Licensing & Merchandising

Spain’s LaLiga has reached a licensing agreement with video game Minecraft for the 2022-23 and 2023-24 seasons.