Spain
DAZN extends Spanish footprint with Avatel tie-up
Spanish telco Avatel will be able to offer its customers access to DAZN's sports portfolio after securing a distribution agreement
RFEF unveils new sponsorship with Marcos Automoción
The Spanish Football Federation (RFEF) has announced a new four-year automotive sponsorship deal with national car dealer Marcos Automoción.
RFEF sets lofty target for Spanish Super Cup domestic rights
The Spanish Football Federation (RFEF) has targeted a sizeable increase in the value of the domestic broadcast rights to the Spanish Super Cup.
Spanish MMA league strikes DAZN deal
Spain’s largest MMA League, the AFL, have struck a multi-year broadcasting agreement with DAZN becoming the first Spanish MMA league to reach a deal directly with the OTT streaming service.
Toyota extends ACB deal for another season
Toyota Spain and the Spanish Basketball Clubs Association (ACB) have renewed their sponsorship agreement for the 2022-23 season.
Spanish watchdog requests changes to Copa del Rey betting rights tender
Spain’s competition watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC), has suggested changes to the Spanish Football Federation’s (RFEF’s) tender for betting streaming rights to the…
Financial restructuring sees Barcelona return to profit
FC Barcelona has announced a return to profit for the 2021-22 financial year, with the Spanish LaLiga club stating that a figure of €98m ($98.1m) is expected to rise to €274m for the 2022-23 period.
Caja Rural signs Granada sleeve deal, as search continues for main shirt sponsor
Spanish banking group Caja Rural has renewed its shirt sleeve deal with second-tier Spanish football club Granada CF for another season.
Fifa goes to market in Spain with Women’s World Cup rights
Fifa has issued an invitation to tender in Spain for media rights to the 2023 Fifa Women’s World Cup, inviting broadcasters to submit their first-round offers by 10am (CET) on October 11.
LaLiga broadens metaverse commitment with StadioPlus and Vegas City
LaLiga, organising body of the top two divisions of Spanish club football, has made further efforts to connect with the metaverse by signing a strategic licensing agreement with StadioPlus and Vegas City…
Real Madrid reports 10-per-cent income rise amid Covid-19 recovery
Real Madrid has hailed its status as one of the few European football clubs to turn a profit during Covid-19, as the LaLiga outfit also reported a rise in revenue in its financial results covering the…
Real Madrid extends with Nivea Men
Real Madrid has renewed its global sponsorship deal with personal care brand Nivea Men for three more seasons until 2025.
LaLiga launches latest JV with Galaxy Racer deal in Mena, Indian subcontinent
LaLiga, organising body of the top two divisions of Spanish club football, has signed a letter of intent with Dubai-headquartered esports and lifestyle organisation Galaxy Racer (GXR) with the intention…
DAZN, Mediapro secure rights to Spanish women’s Primera División
Spain’s Professional Women’s Football League (LPFF), organising body of the Primera División de la Liga de Fútbol Femenino, has awarded domestic broadcast rights for the top tier of women’s club footbal…
Betting operator Wolf777 strikes sponsorship deals with LaLiga quartet
Asia-facing betting operator Wolf777 has stuck sponsorship deals with a quartet of Spanish LaLiga clubs
Google agrees global Fiba Women’s World Cup sponsorship deal
Google has agreed a sponsorship deal with Fiba, the governing body for basketball, to become its first ever ‘Global Partner of Women’s Basketball and the Fiba Women’s Basketball World Cup’.
As
Barcelona Femení scores GLS sponsorship deal
FC Barcelona Femení has announced a sponsorship agreement with logistics firm GLS Spain.
Zegna replaces Hugo Boss in fashion category at Real Madrid
Italian fashion house Zegna has signed as the ‘Official Luxury Travelwear’ sponsor of Real Madrid for the men's and women's first team football squads and the men's basketball team.