Spain
RFEF turns to Instat for three-season Primera Federación rights deal
InStat TV, the OTT streaming platform and broadcast production firm, has been awarded the media rights to Spanish football’s third-tier Primera Federación in a three-season agreement from 2022-23 to 20…
Motorola agrees regional LaLiga sponsorship in Mexico
US consumer electronics and telecommunications company Motorola has agreed a sponsorship deal for the Mexican marketplace with LaLiga, organising body of the top two divisions of Spanish club football
LPFF launches domestic, European rights tenders for women’s Primera División
Spain’s Professional Women’s Football League (LPFF), organising body of the Primera División de la Liga de Fútbol Femenino, has launched a broadcast rights tender for the top division of the domestic game.
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Barcelona adds Heura Foods as women’s team sponsor
FC Barcelona has signed up plant-based food company Heura Foods as a sponsor of its women’s team in a three-year global deal that will run until the end of the 2024-25 season.
Cádiz secures Khalifa Capital as new main sponsor
Spanish LaLiga club Cádiz CF has agreed a deal making Khalifa Capital its main sponsor for the 2022-23 season.
Valencia signs Herrero Brigantina as back-of-shirt sponsor
LaLiga club Valencia CF has signed up insurance company Herrero Brigantina as a new sponsor.
The deal will grant the brand’s logo visibility on the back of the club’s playing and training shirts.
Political dispute ends Visit Mallorca stadium sponsorship deal
The Council of Mallorca has scrapped a stadium naming rights deal with LaLiga club RCD Mallorca following a political dispute over the use of funds allocated to promote tourism to the Spanish island
LaLiga acquires commercial rights for Spanish women’s Primera División
LaLiga has become the exclusive commercial agent of Spain’s Primera División de la Liga de Fútbol Femenino (LPFF), the top division of women’s football in the country.
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Michael Broughton | Making sense of the Barça Studios sell-off
Barcelona's decision to sell two stakes in its Barça Studios unit to Socios and Orpheus Media has raised eyebrows, with some questioning the €400m valuation. Michael Broughton, who sits on a tech-advisory board with Socios, explains the logic for the deal
Over 4m domestic TV viewers for Munich 2022 athletics
Live coverage of the athletics events at Munich’s multi-sports European Championships netted an average audience of 4.15 million viewers last night on ARD, the German public broadcaster.
DAZN renews EFL rights in key European markets and Canada
Global streaming service DAZN has renewed its exclusive rights to the English Football League's Championship, League One and League Two as well as the EFL Cup in German-speaking countries, Italy, Spain…
JD Sports makes first Spanish football sponsorship move with Valladolid sleeve deal
LaLiga club Real Valladolid has signed up sports fashion retailer JD Sports as a sponsor in a two-year deal that makes the UK-based company the club’s new sleeve sponsor.
Migu completes Big Five football leagues set with LaLiga rights
China Mobile's streaming platform Migu has agreed a media rights and sponsorship deal with Spain's LaLiga covering three-seasons, 2022-23 to 2024-25
Barcelona strikes late €100m ‘fourth lever’ deal with Roures’ Orpheus Media
Barcelona has announced the sale of a 24.5-per-cent stake in its Barça Studios production division to Orpheus Media, a production entity run by Mediapro co-founder Jaume Roures, for €100m ($102.8m
Girona secures expanded deal with Parlem Telecom
LaLiga club Girona has extended its sponsorship agreement with Parlem Telecom
Mediapro launches OTT service for Spain’s hospitality sector
The Mediapro agency has launched Bar TV, a new OTT service for public venues in Spain that will offer coverage of LaLiga and other sports content
LaLiga taps AI specialist WSC Sports for real-time highlights
AI video technology company WSC Sports has signed an agreement with LaLiga to provide the Spanish football league with real-time video highlights of matches from the top two divisions of the club game
RTL nears 4m audience for Uefa Super Cup after landing sublicensed rights
Eintracht Frankfurt’s 2-0 defeat to Real Madrid last night in the Uefa Super Cup attracted an average audience of close to 4 million viewers on RTL, the German free-to-air network.