Spain
Barcelona renews controversial 1XBet sponsorship
LaLiga club FC Barcelona has renewed one of its most lucrative and controversial sponsorship deals by signing a five-year extension with betting operator 1XBet.
Euro 2024 audience shares exceed 60 per cent in major markets
ZDF delivered a huge audience share of 76.8 per cent for its live coverage of Germany’s clash with Denmark on Saturday evening during a weekend in which teams from four of Europe’s ‘big five’ markets were in action.
RTVE finally settles on Paralympics rights deal
RTVE has negotiated a Paralympics rights deal in Spain which represents 'an important saving' following lengthy negotiations with Enjoy Television and after coming under public pressure.
RTVE ‘opts against’ LaLiga free-to-air bid
RTVE has voted against proceeding with a bid to bring coverage of LaLiga back to public-service television in Spain
Fortinet signs Espai Barça cybersecurity deal
A three-season deal between FC Barcelona and US company Fortinet is the latest technology-led cybersecurity agreement with a Spanish football club in a sector also particularly active in golf
Kosmos doubles down on remaining business with Kings League funding
Sixteen months on from the collapse of its high-profile Davis Cup deal, Kosmos has announced a €60m funding round for what now represents its main business.
Chiliz signals ‘next phase’ of fan tokens with expanded Atlético deal
Chiliz's multi-year expansion of its Socios.com agreement with Atlético Madrid will make the fan tokens more widely available, according to James Murphy, the new chief commercial officer at the blockchain provider.
Mediaset negotiates another free-to-air rights deal for Spanish GP
Mediaset España has again secured free-to-air rights to Formula 1’s Spanish Grand Prix in a deal negotiated with media group and subscription broadcaster DAZN.
Laporta threatens Nike termination as club seeks ‘best contract’
FC Barcelona’s president Joan Laporta has ramped up the pressure on kit supplier Nike to either quit or pay more to the debt-laden LaLiga club.
Atresmedia returns to marquee rights acquisition with MotoGP
Spanish commercial broadcaster Atresmedia TV has secured free-to-air rights to the MotoGP motorcycling championship for 2024 and 2025, taking over from public broadcaster RTVE
RFEF fires legal, HR directors in fallout from corruption investigation
The Spanish Football Federation (RFEF) has terminated the contracts of two key directors arrested yesterday in Madrid as part of an ongoing corruption investigation.
Kosner furthers Spanish investment with Osasuna extension
After entering the Spanish sponsorship market in 2023 with a trio of deals, air conditioning brand Kosner has extended its front-of-shirt deal with LaLiga club Osasuna
TGI Sport lands RFEF virtual advertising contract
TGI Sport, the virtual advertising technology, media and marketing company part owned by Bruin Capital, is to provide an ‘end-to-end’ virtual advertising solution for the Spanish Football Federation (RFEF).
Barcelona hit with €23m tax bill over agent payments
LaLiga club FC Barcelona is to appeal to Spain's Supreme Court after being ordered to pay €23m ($24.8m) for non-payment of tax on remuneration paid to players' agents.
Madrid is next stop on NFL’s international journey
The National Football League is to stage its first regular season game in Spain in 2025, at Real Madrid's iconic Santiago Bernabéu Stadium.
Real Madrid names HP as first sleeve sponsor
Real Madrid has announced California-based information technology company HP as the club’s first-ever shirt sleeve sponsor.
Capgemini adds to global partner roster for 37th America’s Cup
French IT services and consulting company, Capgemini, has signed on as the sixth global partner for the 37th America’s Cup in a deal that continues the sailing event’s new sponsorship strategy.
Seibert joins Mediapro management committee amid wider restructure
Mediapro has reorganised its business structure, part of which will see industry veteran Oliver Seibert joining the management committee and officially heading the agency and production group's sports…