Spain
Celta Vigo signs AIX as new sleeve sponsor
Spanish LaLiga football club Celta Vigo has agreed a three-year deal making United Arab Emirates-based financial services company AIX Investment Group its new sleeve sponsor
Barcelona enters NFT space with Ownix link-up
Spanish LaLiga club FC Barcelona has reached an agreement with Ownix, a premium marketplace for NFTs, to launch its own digital collectibles based on photos and videos featuring iconic moments from its…
LaLiga launches domestic rights tender divided into seven ‘options’
Spain’s LaLiga has launched the bidding process for domestic media rights for up to five seasons, from 2022-23 to 2026-27.
Teledeporte becomes latest UCI Track Champions League broadcaster
The International Cycling Union (UCI) has announced a rights deal with Teledeporte, the free-to-air digital terrestrial channel of Spanish public broadcaster RTVE, for its new Track Champions League competition
Sportfive negotiates six LaLiga club deals with forex broker IC Markets
Australia-based retail forex broker IC Markets has signed sponsorship deals with six Spanish LaLiga clubs for the remainder of the 2021-22 season
LaLiga revenues fall slightly as losses widen during Covid
LaLiga, the organising body of the top two divisions of Spanish club football, saw its revenues stay largely flat and losses increase as the challenges of operating during Covid-19 continue to be spelled…
LaLiga set to issue domestic tender next week after internal sign-off
Spain’s LaLiga is set to issue its domestic broadcast rights invitation to tender next week after its audiovisual rights control body approved the tender documents.
Orange ‘to pass up’ bid for LaLiga domestic rights
The Spanish division of telco Orange will not bid for domestic rights to Spain's LaLiga in order to avoid price inflation, the company's chief executive Jean-François Fallacher has said.
LaLiga provides match highlights through Twitch, access to pirated content falls
LaLiga, the organising body of the top two divisions of Spanish club football, has strengthened its association with Twitch by announcing it will provide highlights of all matches through the Amazon-owned…
LaLiga experiments in race for global growth
Imran Yusuf travels to Barcelona to visit the production studios of LaLigaTV, the Spanish top-flight’s 24/7 television channel, to examine how the league is focusing on innovation to compete in a squeezed media rights market.
Fitness equipment supplier Argysan signs with high-flying Real Sociedad
Spanish fitness equipment and swimming pool provider Argysan has reached a four-season sponsorship agreement, from 2021-22 to 2024-25, with the LaLiga club Real Sociedad
Barcelona gains backing for Barça Studios stake sale, €1.5bn Espai Barça financing
FC Barcelona’s delegate members have given the embattled Spanish LaLiga football club the green light to seek to sell off a stake in its Barça Studios arm and set up a financing operation worth up to €1…
Real Betis sign long-term deal with Vrauu, Espanyol and Valladolid secure extensions
Spanish LaLiga club Real Betis has signed up energy drink brand Vrauu to its sponsorship portfolio
LaLiga presses ahead with domestic tender despite regulator stance on longer terms
Spain’s LaLiga is to press ahead with a domestic broadcast rights tender that allows bidders to lodge offers over four and five seasons despite advice from the country’s competition watchdog, the Comisión Naci…
Real Madrid agrees global sponsorship deal with US healthcare brand Abbott
Spanish football club Real Madrid has signed a global sponsorship agreement with American healthcare giant Abbott
Mediaset strikes fresh deal to follow Messi in Ligue 1 action
Spanish media group Mediaset has acquired a further package of rights to French Ligue 1 matches featuring Paris Saint-Germain, following its broadcast of Lionel Messi’s debut for the club earlier this s…
CaixaBank extends with Osasuna for four more years
Spanish bank CaixaBank has renewed as an official sponsor of Spanish LaLiga club Atlético Osasuna for the next four seasons.
Finetwork fills main shirt position at Real Sociedad
Spanish LaLiga club Real Sociedad has concluded its search for new main shirt sponsor, having reached an agreement with mobile operator Finetwork for the remainder of the 2021-22 season.