Spain
KIN Partners lands Real Madrid commercial sales deal
London-based sports talent and commercial management agency KIN Partners has been appointed by Real Madrid to serve as a commercial sales partner for the Spanish LaLiga club
Mediaset plans to revive ‘MediaforEurope’ project
Italy-based commercial broadcaster Mediaset is set to revive its MediaforEurope (MFE) project, which aims to unite its domestic and Spanish business interests into a Dutch holding company
LaLiga, Eredivisie agree licensing deals with mobile game developer FTG
LaLiga and the Eredivisie, the governing bodies for the top divisions of Spanish and Dutch club football, have agreed licensing deals with First Touch Games (FTG), the developer of mobile football game…
Madrid Open renews with Dekton, adds Openbank ahead of return in 2021
The Madrid Open tennis tournament has renewed with one of its main sponsors, worktop surface specialists Dekton, ahead of the 2021 edition
Lifebuoy to supply hand sanitiser for EFL clubs, as Synlab tests Barça’s sports teams
Unilever-owned hygiene soap brand Lifebuoy has agreed a multi-year sponsorship of English football’s second-tier league body, the English Football League, aimed at helping clubs provide a safe return o…
Bilbao and Dublin’s Euro 2020 matches reallocated, Munich retained as host
Uefa has today (Friday) announced that Bilbao and Dublin have been stripped of hosting rights for this summer’s rescheduled European Championships, with the former’s matches to be transferred to Seville and…
Tebas tells Super League rebels to focus on reducing expenses, not bigger revenues
LaLiga president Javier Tebas has suggested that the clubs involved in the European Super League proposals should focus on controlling their expenses as opposed to fixating on generating more revenues
Bilbao ‘stripped of Euro 2020 rights’, fresh Irish government doubts over Dublin hosting
Basque authorities have hit out at Uefa after claiming European football’s governing body has dropped Bilbao as a host city for the rescheduled Euro 2020, while Dublin’s hosting status is also looking pre…
Mediapro suffered €702m revenue hit in 2020
Mediapro has outlined how the Covid-19 pandemic has resulted in a €702m ($846.3
Heavyweight clubs unveil breakaway plans for European ‘Super League’
Twelve of Europe's biggest football clubs have agreed to join a 'European Super League' that would usurp the Uefa Champions League as the continent's premier club tournament
RFEF proposes Seville as Euro 2020 back-up solution
Luis Rubiales, the president of the Spanish Football Federation (RFEF), has underlined the importance of Spain remaining a Uefa Euro 2020 host country and proposed Seville as a potential replacement for…
Investindustrial ‘makes €200m offer’ for Barça Corporate stake
European investment group Investindustrial has made a €200m ($239.7
La Vuelta continues Twitch mainstream sport move, Allsvenskan launches on TikTok
Organisers of cycling’s Vuelta a España have announced it will be the first of the sport’s ‘grand tours’ to have an official account on Twitch, the Amazon-owned online streaming platform.
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Pérez elected unopposed for fifth consecutive term as Real Madrid president
Florentino Pérez has been officially re-elected as president of Real Madrid for a fifth consecutive term, and his sixth in total, the club has announced.
Innsbruck and Turin join Madrid as Davis Cup Finals hosts
The International Tennis Federation (ITF) has today (Monday) revealed changes for the staging of the 2021 Davis Cup Finals, with Innsbruck and Turin joining Madrid as host cities
Shimano extends backing of Vuelta a España
Japanese bicycle component manufacturer Shimano has renewed its support of the Vuelta a España cycling event until 2024 through an extended agreement with race organiser Unipublic.
LaLigaSportsTV picks up AFC Champions League rights in Spain
LaLigaSportsTV, the OTT streaming platform of LaLiga, has acquired broadcast rights in Spain and Andorra to Asia’s AFC Champions League from 2021 to 2024.
Sevilla signs back-of-shirt sponsorship deal with AliExpress
AliExpress, the online global marketplace arm of Chinese technology giant Alibaba, has teamed up with its second major European football club in the space of a few weeks after agreeing a sponsorship deal…