Spain

Football
Sponsorship & Marketing

Spanish LaLiga club Real Betis and the Turkish blockchain technology company Bitci.com have signed a new sponsorship agreement for the next three years. Under the deal, Bitci
Media

Spanish telco Telefónica has failed with a renewed application to Spanish competition watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC), to lift an obligation it has to share rights t…
Football
Sponsorship & Marketing

Spanish LaLiga club Real Madrid is reportedly in advanced talks with Saudi Arabia’s Qiddiya sports and entertainment project concerning a €150m ($182m) partnership that would include main sponsorship rig…
Tennis
Industry Moves

Sports marketing and events company Emotion Group has appointed Patrik Holmgren, the former senior director of summer sports at the Infront agency, as head of sales and marketing in Germany and the Iberian…
Football
Sponsorship & Marketing

Spanish football club Atlético Madrid has renewed its sponsorship contract with Ria Money Transfer.
Football
Sponsorship & Marketing

Spanish LaLiga club Barcelona has extended its training partner deal with Turkish white goods brand Beko for the 2021-22 season
Tennis
Events

The IMG agency has negotiated an agreement to end its management of this year’s Barcelona Open, an ATP 500 clay-court tournament, to allow a new agreement with emerging tennis agency Tennium to take e…
Cycling
Media

Spanish public-service broadcaster RTVE has renewed its rights to cycling race the Vuelta a España for a four-year period covering the 2021-24 cycle.
Football
Sponsorship & Marketing

The operator behind the Asian betting sponsorship of Spanish LaLiga club Real Betis has switched the focus of the agreement from the RB88 betting brand to its flagship JBO brand
Football
Sponsorship & Marketing

Barcelona and Japanese cosmetics brand Shiseido Men have signed a new two-year sponsorship agreement covering four markets: Japan, Greater China, Italy and Spain
Golf
Host Broadcast & Production

The organisers of women’s golf’s 2023 Solheim Cup in Spain have issued a request for proposals for the world feed broadcast production services for the tournament.
Football
Fan Engagement

The Sportfive agency has been mandated by LaLiga outfit Atlético de Madrid to increase its market presence internationally, most notably in China and North America.
Football
Host Broadcast & Production

LaLiga and Mediapro, the Spanish production group and rights agency, have incorporated a new state-of-the-art pitchside camera into the host broadcast of matches from the Spanish top flight
Motorsport
Media

Broadcast rights to this weekend’s 24 Hours of Daytona, the first race of the 2021 WeatherTech IMSA Sportscar Championship, have been secured by leading broadcasters in Europe, including Eurosport, the N…
Football
Sponsorship & Marketing

London-based sports talent and commercial management agency KIN Partners has announced an alliance with Rodrigo Messi, the brother of Argentina and Barcelona star footballer Lionel Messi, in an attempt…
Motorsport
Events

Formula E and the Fédération Internationale de l'Automobile (FIA) have revealed details of the races to follow next month’s season opener in Saudi Arabia.
Football
Sponsorship & Marketing

Spanish second-tier football club RCD Mallorca has signed up American company Apple Leisure Group as a sponsor
Football
Sponsorship & Marketing

Michael Higham, head of sponsorship at LaLiga side Sevilla, is to leave his role at the end of this month