Spain

Football

After signing young Brazilian footballer Vinícius Jr. on a long-term management deal, Mediacom’s Misha Sher explains how the company wants to build him into a strong, culturally relevant and global brand that becomes an enterprise in its own right Kevin Roberts reports.
Motorsport
Sponsorship & Marketing

Italian tyre brand Pirelli will be the main event sponsors for the Spanish, French and Riviera di Rimini rounds of this year’s Superbike World Championship.
Football
Sponsorship & Marketing

Betting company branding on the shirts of Spanish football clubs could be banned under proposals currently before the European Union
Football
Sponsorship & Marketing

Spanish LaLiga club Real Madrid has signed a regional betting deal with Asian company KOK Sports for the next three seasons, running from 2020-21 to 2022-23
Mass Participation
Finance & Law

Spain’s markets and competition regulator (the CNMC) has approved Advance Publication’s $730m (€644m) deal to acquire Ironman from the Wanda Sports Group. T
Football
Sponsorship & Marketing

LaLiga's Real Sociedad has signed a long-term extension to its contract with Italian sportswear brand Macron
Motorsport
Media

The likelihood of the Spanish Grand Prix being shown on free-to-air television in the country has increased after a ruling handed down by the Spanish government
Football
Governance

Professional services firm PricewaterhouseCoopers has completed its audit into FC Barcelona’s relationship with PR company I3 Ventures, concluding that the club did not conduct a social media smear campaign a…
Football
Media

LaLiga, the organising body of the top two divisions of Spanish club football, has claimed another win in its long-running battle against piracy of its content, joining forces with the Danish Rights Alliance…
Football
Licensing & Merchandising

Real Madrid has announced that it has entered into a new partnership with US-based merchandise solutions provider Legends, which will oversee and manage Los Blancos' retail business as the club looks to…
Athletics
Esports

World Athletics has halted the process allowing Russian track and field athletes to compete internationally as neutral athletes after Russian Athletics missed a deadline to pay a $6
Athletics
Events

The RPM-MKTG agency is expected to extend its contract to organise and market the Barcelona Marathon and Half Marathon
Finance & Law

Mediapro, the Spanish production group and media-rights agency, is close to securing a €55m ($61.7m) credit facility, plus a similar contribution from its shareholders, it has been reported.
Football
Host Broadcast & Production

Spanish production group and rights agency Mediapro has reworked its host broadcast of LaLiga matches since the league returned earlier this month with shots of empty seats minimised
Football
Technology

Spain-based broadcast production and rights agency Mediapro has announced the launch of a new artificial intelligence video platform, AIProclips, developed in collaboration with computing giant IBM
Football
Media

Orange has agreed a new content deal with fellow telco Telefónica to offer coverage from LaLiga, the Uefa Champions League and Europa League during the 2020-21 season.
Football
Media

French digital terrestrial broadcaster L'Équipe TV has acquired exclusive rights to the Copa del Rey and Spanish Super Cup in a two-season deal.
Football
Sponsorship & Marketing

Spanish football club Villarreal has renewed its contract with its kit supplier, sportwear brand Joma