Spain
LaLiga targets US fans with FanWide bar network link-up
LaLiga North America has teamed up with FanWide, a website that shows sports fans the closest match-watch party or fan community event at sports bars across the US
Atlético Madrid partners with Telefónica to launch esports team
Spanish LaLiga football side Atlético Madrid has announced the launch of its own esports outfit, in collaboration with the existing Movistar Riders team, which is part-owned by Spanish telecoms giant …
Fan token platform Socios adds Barcelona to football portfolio
Spanish LaLiga football club Barcelona has teamed up with blockchain-based fan engagement company Chiliz, through which fans can interact via the Socios.com voting and rewards platform
Iberia takes flight with Spanish NOC, extends basketball ties
Spanish airline Iberia has become a sponsor of the Spanish Olympic Committee (COE) after an agreement was announced in Madrid
Clubs body warns RFEF over distribution of Copa de la Reina rights
Spain’s Association of Women’s Soccer Clubs (ACFF) has heavily criticised the Spanish Football Federation (RFEF) after it was alleged that the governing body had sold the rights to the Copa de la Rein…
Tennium recruits ex-Lagardère agents to expand tennis representation business
Emerging tennis agency Tennium has hired two former Lagardère executives to expand its player representation business.
LaLiga opens 11th international office with London operation
Spanish football’s LaLiga has added its eleventh international office with the opening of an operation in the King’s Cross area of London.
Coca-Cola extends with Espanyol, activates around youth project
Spanish LaLiga club RCD Espanyol has extended its sponsorship agreement with soft drinks brand Coca-Cola until the end of the 2020-21 season
RFEF agrees futsal-focused Joma sponsorship
The Spanish Football Federation (RFEF) has signed a futsal-focused agreement with Spanish sportswear company Joma
EXCLUSIVE: Five packages offered as Champions League media rights hit Spain
The Team Marketing agency has issued invitations to submit offers (ISOs) for broadcast rights in Spain to the Uefa Champions League, Europa League and Europa Conference League across the 2021-22 to 2023-24…
Barça expects sponsorship gains from new digital strategy
FC Barcelona’s recently-announced, fan-centric digital strategy will benefit the club’s sponsors and generate more sponsorship income, the club has said.
Seville’s Estadio de la Cartuja set for rebirth with Copa del Rey deal
The Spanish Football Federation (RFEF) has awarded Seville a four-year contract to host the final of the Copa del Rey, with the event to be held at a revamped Estadio de la Cartuja
Madrid court dismisses RFEF appeal over Mediapro tender exclusion
Madrid’s Provincial Court has rejected an appeal from the Spanish Football Federation (RFEF) against an earlier judgment which found the body abused its “dominant position” during the bidding for domes…
Sacyr ‘paying €300,000 per season’ for Spanish Handball League title rights
Further details of the title sponsorship contract between the top division of Spanish handball, Liga Asobal, and Spanish construction company Sacyr have emerged
RTVE picks up rights to new women’s Supercopa
Spanish public-service broadcaster RTVE has acquired rights to the inaugural edition of women’s club football competition, the Supercopa de España Femenina.
Barcelona Women sign sponsorship deal with clothing brand Naulover
Spanish LaLiga club Barcelona has signed up clothing brand Naulover as a sponsor of its women's team
Sacyr becomes title sponsor of Spain’s Liga Asobal
Spanish construction company Sacyr has agreed a title sponsorship deal with Liga Asobal, the top division of domestic club handball
PT Dua Kelinci returns to sponsor Real Madrid
Spanish LaLiga football club Real Madrid has signed a four-year sponsorship deal with Indonesian food company PT Dua Kelinci.
The company previously sponsored Real Madrid from 2011 to 2014