Spain

Athletics
Events

Barcelona City Council has signalled its intention to bid for the 2029 World Athletics Championships and the 2031 edition of golf’s Ryder Cup.
Football
Sponsorship & Marketing

Deportivo Alavés has extended with main sponsor, cosmetics and personal hygiene products manufacturer LEA, for its return to LaLiga, while fellow top-tier club CA Osasuna has signed a sleeve sponsorship …
Football
Sponsorship & Marketing

Spanish LaLiga club FC Barcelona has agreed a three-season sponsorship deal with Prime, the US isotonic beverages brand owned by influencers Logan Paul and KSI
Football
Sponsorship & Marketing

LaLiga’s new title sponsorship agreement with EA Sports will improve its ability to engage new fans and allow it to pivot to a more “qualitative” sponsorship approach, according to Jorge de la Vega, comme…
Football
Finance & Law

LaLiga, organising body of the top two divisions of Spanish club football, has received its third payment, worth €482m ($526m), from private equity firm CVC Capital Partners in line with an agreement s…
Golf
Sponsorship & Marketing

Saudi-backed team golf series LIV Golf has sold the title rights to its first-ever event in continental Europe to the tourism and sport authority for the Spanish region of Andalucía in a multi-year deal.
Football
Sponsorship & Marketing

Spanish LaLiga club Valencia has agreed a two-season extension to its kit sponsorship deal with Škoda.
Football
Sponsorship & Marketing

RCD Mallorca has announced a five-year extension with Nike as the LaLiga club's kit sponsor
Football
Sponsorship & Marketing

Spanish LaLiga club Valencia will have its third new main sponsor in as many seasons after agreeing a multi-year deal with locally based TM Real Estate Group
Basketball
Sponsorship & Marketing

The Spanish Basketball Federation (FEB) has renewed its sponsorship deal with telecommunications company Finetwork
Football
Finance & Law

American Robert Sarver has sold his majority shareholding in LaLiga club RCD Mallorca to an investment group led by current president Andy Kohlberg
Football
Sponsorship & Marketing

Mineral water brand Acqua Lete has renewed its ‘Premium Partner’ agreement with the Italian Football Federation (FIGC), adding to a spate of new deals for the cycle from 2023 to 2026.
Football
Media

LaLiga has agreed a deal with US-based sports technology company Play Anywhere Holdings which promises to provide interactive elements to broadcasters of the top two divisions of Spanish club football…
Football
Media

Fifa has extended its media rights agreement for the 2023 Women’s World Cup with the European Broadcasting Union, ensuring the tournament will be screened in the major markets of France, Germany, Italy, S…
Football
Sponsorship & Marketing

Air conditioning systems maker Baxi has announced an extension of its sponsorship of Atlético de Madrid Femenino, the Spanish LaLiga club's women's team.
Football
Sponsorship & Marketing

Spanish Segunda División side RCD Espanyol has announced a stadium naming rights deal with US ticketing and hospitality company Stage Front that will see the firm transform the matchday experience at …
Football
Media

Saturday evening’s Uefa Champions League final registered the highest free-to-air audience in Italy since 2017 as Inter Milan lost out to Manchester City.
Sailing
Industry Moves

Sports industry veteran Antonio Alquézar has been named chief executive of the Spain SailGP Team, with the role to also include oversight of the sailing series’ event in Andalucía.