Sub-Saharan Africa

Multiple Sports
Media

New World TV (NWTV) has secured a €245m ($264m) loan agreement with Afreximbank, the African Export–Import Bank, in a move that the Togo-based broadcaster believes will facilitate smoother payments to rights-holders.
Rugby Union
Finance & Law

South African Rugby is close to finalising the sale of part of its commercial rights to an American investment firm, while World Rugby is also looking to tap private money to grow the sport in the US.
Multi-sport
Media

The International Olympic Committee has invited media rights bids in sub-Saharan Africa and South Africa, offering broadcasters and agencies the rights over two Olympic cycles, SportBusiness understands
Football
Media

The Confederation of African Football (CAF) has a pan-regional English-language deal in place for this season’s CAF Champions League and second-tier CAF Confederation Cup after rights were sold to pay-television broadcaster SuperSport.
Football
Media

The South African Premiership will remain on free-to-air television during the 2024-25 season after a late sublicensing deal was struck between rights-holder SuperSport and public broadcaster the SABC.
Football
Media

The Sporty Group has solidified its free-to-air football rights portfolio in Ghana and Nigeria in long-term deals for LaLiga, Serie A and the English Football League
Football
Sponsorship & Marketing

LaLiga has signed up SportyBet as a betting sponsor in Africa as it broadens out a regional betting roster that already includes deals in Asia-Pacific, Central and South America, North America and South Africa.
Cricket
Sponsorship & Marketing

Cricket South Africa has unveiled online gambling company Dafabet as a shirt sponsor of its international teams, adding to a separate agreement it has with rival firm Betway for its franchise league, SA20.
Football
Media

New World TV has added rights to both LaLiga and Serie A as the Togo-based pay-television broadcaster continues to amass European football rights in sub-Saharan Africa
Rugby Union
Governance

South Africa Rugby has detailed plans to launch a new women’s club competition with up to 150 centrally-contracted players, with the league potentially debuting as early as next year.
Multiple Sports
Media

South African public broadcaster the SABC has requested proposals for a partner to help it launch its own satellite television broadcasting service to challenge Openview, the main free-to-air satellite operator in the market.
Football
Media

Bundesliga International has agreed five broadcast deals in sub-Saharan Africa to bolster both its pan-regional and national distribution across free-to-air and pay-television
Football
Media

CAF is looking to strike deals for its club competitions with broadcasters across sub-Saharan Africa and sell international rights not already awarded to beIN Sports and carved out of IMG's deal, SportBusiness understands.
Football
Sponsorship & Marketing

Gambling firm Betway has today been announced as the new title sponsor of South Africa’s Premier Soccer League in a three-year deal worth around R900m (€45m/$49m).
Cricket
Sports Betting

The embattled IMG Arena has doubled down on cricket, striking an exclusive betting rights deal with Cricket South Africa in a rare piece of announced new business since the merger with the Endeavor-owned OpenBet.
Multiple Sports
Media

South Africa’s ministers for communications and arts and culture are to attempt to resolve the conflict between MultiChoice, eMedia, which owns free-to-air satellite platform Openview, and public-service broadcaster SABC.
Mixed Martial Arts
Media

Multiple competitions under the Professional Fighters League’s banner will be shown with French-language commentary across sub-Saharan Africa next year after a deal was struck with pay-television's Canal Plus.
Cricket
Sponsorship & Marketing

Indian dairy brand follows Cricket World Cup team deals by joining forces with co-host USA Cricket, and Cricket South Africa, for T20 World Cup.