Sub-Saharan Africa

Rugby Union
Sponsorship & Marketing

World Rugby has signed Kingsley Beverages as a sponsor of the Rugby World Cup Sevens 2022
Rugby Union
Sponsorship & Marketing

The naming rights to South Africa’s Kings Park Stadium have been acquired by gambling brand Hollywoodbets.  
Mixed Martial Arts
Media

Pay-television operator Canal Plus has broadened its sports rights portfolio outside of mainland France by agreeing a multi-year deal with mixed martial arts’ Ultimate Fighting Championship.
Athletics
Media

Kenyan state broadcaster KBC has agreed a rights deal for World Athletics Series events held in 2022 and 2023
Football
Media

Agency MBS Sport has acquired broadcast rights in Nigeria to French football’s Ligue 1, in a deal that runs to the end of the 2023-24 season.
Football
Sponsorship & Marketing

Global nutrition company, Herbalife Nutrition has signed its first major sports sponsorship in Africa with South African Premier Soccer League (PSL) football club, Mamelodi Sundowns
Cricket
Events

Sports events have begun to be affected as authorities around the world seek a quick response to the risks posed by the new 'Omicron' Covid variant
Football
Media

Pay-television broadcaster Canal Plus has agreed a one-season extension to its rights deal with the Ivorian Football Federation (FIF) for Ligue 1, the top division of the domestic game
Hockey
Media

The SABC, the South African public-service broadcaster, has struck a deal with the International Hockey Federation (FIH) to cover the forthcoming Women’s Junior World Cup, which will take place in the S…
Rugby Union
Events

Diables de Barcelona has been named the first team of a proposed new international club rugby union league that will launch next year, reportedly involving clubs from across Europe and South Africa
Football
Sponsorship & Marketing

The Sportfive agency has signed as the exclusive sales representative for the Nigeria Professional Football League (NPFL) and the Nigerian ‘Super Eagles’ men’s national team and ‘Super Falcons’ women’s t…
Cricket
Media

The SABC, the South African public-service broadcaster, has criticised pay-television broadcaster SuperSport for placing too high a price on sublicensing rights for the ongoing ICC Men's T20 World Cup,…
Basketball
Media

The SABC, the South African public-service broadcaster, has acquired free-to-air rights to the National Basketball League in a “multi-year” agreement announced this afternoon.
Multi-sport
Media

Communications company APO Group has signed a multi-year agreement with the SABC to provide South Africa’s public-service broadcaster with a range of editorial sports content from across Africa.
Football
Media

The Confederation of African Football (Caf) has launched its tender process for pay television and pay-per-view media rights in sub-Saharan Africa, including South Africa, to the 2021 Africa Cup of Nations
Rugby Union
Sponsorship & Marketing

Logistics company DHL Express has confirmed a multi-year naming rights sponsorship deal with Cape Town Stadium, which sees the venue change its name to DHL Stadium
Cricket
Sponsorship & Marketing

UK-based sportswear brand Castore has made its latest move in cricket by signing as the new kit supplier to Cricket South Africa
Multiple Sports
Media

W-Sport, a new women’s sports television channel co-founded by Mickey O’Rourke, chief executive of Premier Sports, and Kelly Butler, former chief executive of Setanta Africa, has launched in sub-Saharan Afr…