Sub-Saharan Africa

Cycling
Events

Rwanda has been awarded hosting rights for the 2025 edition of the International Cycling Union’s (UCI) Road World Championships.
Football
Media

European football’s governing body Uefa, the English Premier League and pay-television broadcaster Canal Plus have welcomed the latest court ruling in Rwanda over the piracy of their broadcast content.
Rugby Union
Sponsorship & Marketing

South African telco Vodacom has become the South African market title sponsor of the pan-national United Rugby Championship for the next four seasons, from 2021-22 to 2024-25
Football
Events

South Africa has signalled that it would be interested in stepping in as the host of this December’s Fifa Club World Cup, after Japan withdrew due to ongoing concerns in the country over the spread of C…
Football
Media

Sporty
Basketball
Media

Spanish basketball league Liga ACB has secured a multi-year contract in the Baltics with TV3 Group, following up on its latest deal with the Baltics-based media group earlier this year
Football
Sponsorship & Marketing

The Nigerian Football Federation has added telco MTN and airline Air Peace to its sponsorship portfolio in deals worth up to NGN3bn (€6.1m/$7.2m) in total, the federation has revealed.
Football
Media

The African Union of Broadcasting, the body of free-to-air broadcasters, has secured a deal with Fifa for free-to-air rights to qualifying matches for the 2022 Fifa World Cup in 17 countries in sub-Saharan…
Multiple Sports
Media

The SABC, South Africa’s public-service broadcaster, is set to launch its own video streaming service in 2022, marking its late entry into the over-the-top streaming sector.
Athletics
Events

The Infront agency has acquired a stake in the Cape Town Marathon, through which it will market media rights and sponsorship packages for the race
Rugby Union
Events

An agreement has been reached between the members of the Sanzaar rugby grouping to host the remaining matches of this year's Rugby Championship in Queensland, Australia
Multiple Sports
Media

The SABC, the South African public broadcaster, has bolstered its SABC Sport channel thanks to a deal with media group Disney that includes rights to World Athletics events, Top Rank boxing, the Dutch…
Rugby Union
Events

SA Rugby, the governing body of rugby union in South Africa, has offered to host the remainder of the 2021 Rugby Championship following the cancellation of fixtures in New Zealand
Triathlon
Media

The Professional Triathletes Organisation and the IMG agency have sealed further broadcast deals for the Collins Cup competition in China, Malaysia, South Africa, Thailand and Vietnam, along with launching…
Para Sport
Media

The International Paralympic Committee (IPC) has detailed plans to provide free-to-air coverage of the forthcoming Tokyo Paralympics to 49 countries in sub-Saharan Africa, with content produced by the…
Rugby Union
Sponsorship & Marketing

South Africa Rugby has signed up gambling firm Betway to its sponsorship portfolio, naming the brand the associate sponsor of the governing body and the national team, the Springboks, for the next three…
Football
Finance & Law

South African Premier Soccer League club Mamelodi Sundowns has signed a wide-ranging agreement with sports and entertainment agency Roc Nation Sports
Cricket
Events

An England cricket tour of Bangladesh scheduled for September and October has been postponed, while a South Africa tour of Sri Lanka in September has been confirmed, as boards continue to work their way…