Sub-Saharan Africa

Cricket
Governance

Cricket South Africa’s former acting chief executive, Kugandrie Govender, has been dismissed with immediate effect, the latest episode in the long-running governance crisis at the national governing b…
Rugby Union
Fan Engagement

Social media platform TikTok has been named the ‘Official Creator Platform’ of the ongoing British & Irish Lions’ tour of South Africa. U
Football
Media

The CAA Eleven agency has invited bids in sub-Saharan Africa for a suite of Uefa men’s national team rights during the 2022-28 cycle.
Football
Media

Togo-based satellite television broadcaster New World TV has secured pay-television rights in French-speaking sub-Saharan Africa for the 2022 Fifa World Cup and 2023 Women's World Cup
Multi-sport
Media

Sports marketing agency Integral has acquired free-to-air rights in Nigeria to 200 hours of live content from Tokyo 2020, acquiring the rights from the Infront agency
Rugby Union
Events

The remainder of the British & Irish Lions’ tour of South Africa will take place in Cape Town amid ongoing concerns relating to the Covid-19 pandemic.
Multi-sport
Sponsorship & Marketing

AFA Sports has been named as the official apparel provider for the Nigerian team at the upcoming Olympics in Tokyo, becoming the first indigenous African apparel brand to feature at the Games
Football
Media

Lega Serie A has accepted offers for rights to Italian football’s Coppa Italia and Supercoppa from 2021-22 to 2023-24 in four European countries, along with Australia, Hong Kong, Mongolia, Vietnam and s…
Cricket
Events

The International Cricket Council has received proposals from 17 member nations to host men's one-day international and T20 events in the next cycle, 2024 to 2031
Rugby Union
Media

South African public broadcaster the SABC has said that it will not broadcast the British & Irish Lions tour to South Africa or the national team's home Tests against Georgia "due to rights restrictions…
Tennis
Media

Tennis South Africa and the SABC, the South African public broadcaster, have reached a three-year rights deal
Rugby Union
Events

Cross-border rugby union competition the Pro14 has today (Tuesday) announced it has forged an agreement with four South African clubs to launch as the United Rugby Championship, with talks being held over…
Rugby Union
Sponsorship & Marketing

Coca-Cola Company’s global hydration brand, Powerade, has signed on as the latest sponsor of the British & Irish Lions’ forthcoming rugby union tour to South Africa.
Esports
Media

The eSportsONE channel from Sport1, the German sports broadcaster, is now available in Ethiopia following a distribution agreement reached with pay-television broadcaster Canal Plus
Rugby Union
Sponsorship & Marketing

Telco MTN has renewed its headline sponsorship of South Africa’s men’s rugby union team and has also been confirmed as a principal partner of the British and Irish Lions’ upcoming tour of the country. T
Rugby Union
Media

Australian streaming platform Stan Sport has acquired exclusive media rights for the upcoming British and Irish Lions tour of South Africa
Rugby Union
Sponsorship & Marketing

Automotive manufacturer Land Rover has signed up as a sponsor of the 2021 British & Irish Lions Tour of South Africa
Motorsport
Fan Engagement

Electric off-road motorsport series Extreme E has gone live on short-form video-sharing platform TikTok for its Ocean X-Prix at Lac Rose in Dakar, Senegal, starting on May 29