Sub-Saharan Africa
CAF issues media rights ITTs in sub-Saharan Africa, international markets
The Confederation of African Football (CAF) has initiated broadcast rights sales processes in sub-Saharan Africa and international markets for its flagship competitions between 2023 and 2025
WTT embraces crypto in Floki sponsorship
Floki has agreed a sponsorship deal for the forthcoming 2023 World Table Tennis Championships Finals, marking the first time a cryptocurrency platform has partnered with an international table tennis event
Host nations announced for World Rugby’s women’s WXV series
World Rugby has announced that New Zealand and South Africa will host the inaugural WXV competition, a new three-tier 15s series for international women’s teams.
CAF in market for ticketing partner for 2023 Africa Cup of Nations
The Confederation of African Football (CAF) has launched an invitation to tender for a ticketing services provider for the 2023 Africa Cup of Nations, its flagship competition
Canal Plus extends Bundesliga rights in sub-Saharan Africa
Pay-television broadcaster Canal Plus has extended its French-language rights in sub-Saharan Africa to the Bundesliga and Bundesliga 2 for a further four seasons
SAFA chief casts doubt on SABC renewal
The South African Football Association (SAFA) has said it will consider a deal with broadcasters other than its incumbent rights-holder, the SABC, when it takes its media rights to market later this year
SuperSport adds ONE Championship to rights portfolio
Pay-television broadcaster SuperSport has continued its recent run of rights deals by formalising an agreement with mixed martial arts promotion the ONE Championship
SuperSport lands rights to leading table tennis events
Pay-television broadcaster SuperSport has acquired exclusive rights across sub-Saharan Africa for the World Table Tennis Championships Finals and the WTT Series
SuperSport retains ICC rights to 2031
Pay-television broadcaster SuperSport has renewed its rights to International Cricket Council global events for eight years, from 2024 to 2031, across 52 territories in sub-Saharan Africa
LaLiga subscription portal rolled out to smartphone users across sub-Saharan Africa
LaLiga Premium, the online portal of the top two Spanish football leagues, is being made available to mobile phone users in sub-Saharan Africa following a tie-up with mobile marketing company Upstream
SuperSport leaves it late to retain IPL rights
Pay-television broadcaster SuperSport has retained its long-running coverage of the Indian Premier League (IPL) in South Africa after striking a late rights deal for the T20 cricket competition
SA tourism minister calls for end to ‘unlawful and invalid’ Spurs deal
South Africa’s newly appointed minister of tourism, Patricia de Lille, has described the proposed sponsorship deal between SA Tourism and English Premier League club Tottenham Hotspur as “unlawful and…
ESPN Africa lands Top Rank fights
Sports broadcaster ESPN Africa has added boxing to its programming portfolio in a ‘multi-year’ contract with promoter Top Rank Boxing.
Oppo connects with Springboks handset deal
SA Rugby, governing body of South African rugby union, has agreed a new sponsorship deal with Chinese consumer electronics manufacturer Oppo
MultiChoice unites with NBCU, Sky to relaunch streaming service
MultiChoice, the pay-TV broadcaster operating in sub-Saharan Africa, has announced plans to significantly overhaul its streaming service, Showmax, through a new agreement with Comcast’s NBCUniversal (…
Protocol to distribute Rugby Europe rights in Asia, Oceania and South Africa
Rugby Europe, the administrative body for rugby union in Europe, has signed an exclusive media rights distribution deal with the Protocol Sports Marketing agency covering Asia, Oceania and South Africa
Professional Fighters League adds 1xBet as regional sponsor
Online betting platform 1xBet has agreed a sponsorship deal with US mixed martial arts promotion the Professional Fighters League (PFL)
Vitality returns as title sponsor of Netball World Cup
Insurance and investments company Vitality has strengthened its presence within netball by agreeing a deal to sponsor this year’s World Cup in Cape Town, South Africa.