Sub-Saharan Africa

Diageo agreed a deal for its brands, Guinness and Bushmills to become the commercial partners for the British & Irish Lions Tour of South Africa next year.

Car supplier, Continental, has become the fifth company to sign as a FIFA World Cup sponsor - the second-tier commercial category – until 2010, continuing a partnership that started back in 2003.

The City of Cape Town has officially opened a public tender for the naming rights for, and long-term contract for operating, the city’s new 68,000-seat stadium at Green Point, which will host eight matches, including a semi-final, at the FIFA World Cup in 2010.

The 2009 edition of Rugby’s Super 14 competition is likely to be the last to be played under the existing 13 match format.

The Nelson Mandela Bay Municipality (NMBM) has invited proposals from interested parties to engage in a process which will lead to the appointment of a stadium operator for the new multi-purpose stadium in Port Elizabeth, South Africa.

South Africans will be able to watch 2010 Fifa World Cup matches free via national broadcaster SABC at public viewing events and in bars after the SABC agreed a deal with FIFA.

Television Africa Ltd has filed a writ against Ghana’s Local Organising Committee for the 2008 Africa Cup of Nations and media and advertising agency, Optimum Media Prime Limited, for alleged improper accounting.

Prize money for the 2009 Fifa Confederations Cup will be $17.6 million, with the winning team picking up $3.75 million and the runners-up £3.25 million.

Supersport International agreed a four-year $13.5 million deal TV rights deal with the Kenya Premier League.

New Zealand and Australia expressed disappointment at the South African Rugby Union’s decision to sell of some of its TV rights previously included in the Sanzar (South African/New Zealand/Australia) agreement.

Insurer Auto & General agreed a three-year, R30 million naming rights sponsorship deal with South African rugby union side The Super 14 Lions.

South African public-service broadcaster SABC’s final attempt to hold on to the Premier Soccer League’s television rights failed.

The government of Gauteng, South Africa's largest province, and the ING Renault Formula One Team have agreed a one-year sponsorship deal.

Sportswear retailer Puma has agreed to sponsor pan-European sport channel Eurosport's live television coverage of the African Cup of Nations football tournament. 

Nigerian football fans may be unable to watch their team in the forthcoming African Cup of Nations in a row over the TV rights.

SuperSport International acquired the TV rights for the 2008 European Championship for sub-Sahara Africa, including South Africa.