Sub-Saharan Africa

Football
Media

Brazilian agency LiveMode has brokered an agreement on behalf of Fifa for matches from this year’s World Cup to be broadcast on streamer and digital influencer Casimiro’s various platforms in Brazil.
Football
Sponsorship & Marketing

The Ghana Football Association (GFA) has agreed new sponsorship deals with South African telecommunications firm MTN and US technology company Uber ahead of the national team’s 2022 Fifa World Cup campaign.
Football
Media

Italy’s Serie B will be broadcast for the first time in Australia, New Zealand and sub-Saharan Africa after Helbiz Media, the league’s international rights distributor, reached agreements with intermediaries Ath…
Wrestling
Media

Entertainment company MultiChoice and World Wrestling Entertainment have announced a new broadcast deal that will see Showmax, the group’s streaming service in sub-Saharan Africa, become the new home o…
Football
Media

The Sporty Group has launched its free-to-air linear and online sports television network in Nigeria, and will show the English Premier League, Italy's Serie A and the German Bundesliga in the country
Basketball
Licensing & Merchandising

The National Basketball Association has further expanded its international reach by partnering with sportswear retailer Shesha to open the league's first retail store in Africa
Cricket
Sponsorship & Marketing

Dubai-based logistics company DP World has assumed naming rights to Johannesburg’s Wanderers Stadium, a home ground for South Africa’s national cricket team.
Multiple Sports
Media

South African public-service broadcaster the SABC has reported an improvement in its net loss for the 2021-22 financial year. The SABC stated that its net loss of ZAR201m ($11.08m/€11.4
Football
Events

The Confederation of African Football (CAF) has opened a fresh bidding process for the 2025 Africa Cup of Nations (AFCON) after stripping the hosting rights from Guinea
Football
Host Broadcast & Production

Pan-African media group MultiChoice, owner of pay-television broadcaster SuperSport and pay-television operator DStv, plans to launch two 4K channels prior to the 2022 Fifa World Cup
Rugby Union
Sponsorship & Marketing

SA Rugby, governing body of South African rugby union, has rekindled a relationship with Nike, signing the US sportswear and equipment manufacturer as its new technical apparel provider from 2023
Boxing
Media

The SABC and Boxing South Africa are set to sign a memorandum of understanding that ensures widespread coverage of the sport on the South African public broadcaster.
Multiple Sports
Industry Moves

Gary Rathbone is to leave his role as general manager at SABC Sport and set up a new company with a focus on the African sports broadcast landscape, SportBusiness can reveal
Multiple Sports
Media

Canal Plus, the France-based pay-television broadcaster, has further raised its stake in pan-African broadcaster MultiChoice, owner of pay-television broadcasters SuperSport and DStv
Rugby Union
Sponsorship & Marketing

International foreign exchange company OFX has launched a new sponsorship deal with the United Rugby Championship (URC)
Football
Media

Nouvelle Chaîne Ivoirienne (NCI) has acquired a package of free-to-air media rights in Ivory Coast to the 2022 Fifa World Cup.
Netball
Sponsorship & Marketing

World Netball has appointed the CSM Sport & Entertainment agency to lead its sponsorship sales for the 2023 Netball World Cup
Football
Media

Senegalese media group E-Media and RTS, the public broadcaster in the West African country, have become caught up in a dispute over ownership of exclusive rights to this year’s Fifa World Cup.