Sweden

The International Ski and Snowboard Federation (FIS) has won over one of its strongest critics in its battle to centralise media rights, striking an agreement with Svenska Skidförbundet (SFF), the Swedish …

Sweden’s TV4 Media will exclusively show the biathlon events at Milan-Cortina 2026 and share coverage of the ice hockey and skiing competitions with public broadcaster SVT.

Sweden's TV4 Media is to show the Olympics for the first time, beginning with the Winter Games in 2026, after striking a sublicensing deal with public-service broadcaster SVT

Warner Bros. Discovery has retained exclusive rights to Wimbledon in 11 European markets in a play designed to drive consumers to its new Max streaming service being rolled out across the continent

Disney's entry into the Nordics rights market, landing the Uefa Europa League and Conference League in Denmark and Sweden, enables it to secure locally relevant content ahead of a more potentially heavyweight rights spend.

Amazon has made its first move into the sports media rights space in the Nordics, striking a deal with Viaplay Group for a package of English Premier League matches

Jessica Linnman, a well-known media industry executive in Sweden, has today been named chief commercial officer of Svensk Elitfotboll, the body which operates the top two tiers of football in the country.

Telia is said to be exploring a sale of TV4 Media in a deal expected to value the broadcast group at much less than the Swedish telco paid five years ago.

Viaplay Group aims to deliver double-digit operating profit margins within five years following the drastic cost reduction programme enacted over the last six months and exits from loss-making international…

Swedish hotel group Strawberry has agreed a new multi-year deal to become the naming rights sponsor of the country's National Arena in Stockholm.

Viaplay Group has instigated price increases in two of its core markets as it bids to turn the tide after a turbulent 2023 dominated by huge financial losses, share sales and workforce cuts

The Swedish government has given its backing to a 2030 Winter Olympic and Paralympic Games bid that will be led by the country, with potential assistance from Latvia and Norway, but has stressed the importance of a Games concept that will be free from public funding.

Embattled Nordic media giant Viaplay Group has delayed the release of its third-quarter financials, due today (Tuesday), by one month in order to conclude talks with three major shareholders, as well as…

Spring Media, the Sweden-based international sports media agency, has announced the integration of recent acquisitions Athletic Sports Group (ASG) and Hogmore under the Spring Media brand, while Hans Svelander has been appointed as the company’s chief commercial officer.

Swedish public broadcaster SVT has secured highlights rights to the 2024 Paris Olympics, after striking a deal with media group Warner Bros. Discovery

TV4 Media, the Telia-owned broadcasting company, has acquired exclusive rights in Sweden to men's tennis' ATP Tour.