Sweden

Table Tennis
Media

A new global table tennis event featuring some of the sport's leading male and female players, and based loosely on golf's Ryder Cup, is to debut later this year
Multiple Sports
Media

Viaplay’s share price dropped a further 27.5 per cent last week, its biggest decline since early June when chief executive Anders Jensen resigned amid a worsening financial situation at the subscription streaming and linear broadcaster.
Tennis
Sponsorship & Marketing

The Stockholm Open tennis tournament has rebranded as the BNP Paribas Nordic Open as part of a “long-term” title sponsorship with the French bank brokered by the Spring Media agency.
Multi-sport
Events

The Swedish Olympic Committee (SOK) is pushing ahead with plans to bid for the 2030 Winter Olympic Games following the release of a preliminary feasibility study into the proposal
Football
Media

The European Broadcasting Union’s 12-market deal with DAZN for sublicensed rights to the Uefa Women’s Champions League final includes commitments from public broadcasters in the Nordic countries of Fin…
Bandy
Media

Bonnier News and Swedish media group NTM have jointly acquired domestic broadcast rights to Sweden’s men’s and women’s bandy Elitserien competitions. T
Multiple Sports
Industry Moves

Spring Media, the Sweden-based agency, has further boosted its sales team as part of an international expansion plan
Ice Hockey
Events

The National Hockey League (NHL) is to return to Sweden for its annual Global Series later this year
Football
Media

The cost of sports media rights “will have to come down in various ways” according to Anders Jensen, the president and chief executive of subscription broadcaster Viaplay Group.
Multi-sport
Events

Hans von Uthmann has been elected as the new chairman of the Swedish Olympic Committee (SOK) while a survey commissioned by SOK has found that seven out of 10 Swedes would be supportive of a bid for the…
Handball
Media

The Infront agency has agreed a five-year deal to create a new digital ecosystem for the Handbollsligan and SHE, the top-tier men’s and women’s handball competitions in Sweden.
Tennis
Media

Swedish public broadcaster SVT has again secured domestic rights to the Stockholm Open, the ATP 250 tournament which this year will take place from October 14 to 22
Multi-sport
Events

Seoul will look to bid for the 2036 Olympic and Paralympic Games, but will not seek to rekindle a proposal put forward for the 2032 Games involving North Korean capital Pyongyang, while Latvia has looked…
Football
Media

Subscription pay-TV broadcaster Viaplay has claimed to have “no interest” in winning back the Uefa Champions League in Sweden unless the current rights fee paid by TV4 Media drops dramatically.
Multi-sport
Events

The Swedish Olympic Committee (SOK) has returned to the Winter Olympic and Paralympic Games bidding table by announcing the launch of a feasibility study into the prospect of staging the 2030 edition
Ice Hockey
Sports Betting

The National Hockey League has named the Kindred Group’s online gaming brand Unibet as an official league partner in Sweden in a multi-year agreement.
Bandy
Host Broadcast & Production

Staylive, the Spring Media-owned OTT streaming service provider, has extended and expanded its production deal with the Swedish Bandy Federation
Multiple Sports
Media

Media company Viaplay Group and Swedish telco Telia have ended their carriage dispute by striking a new and expanded multi-year deal