Sweden

Mobile phone crazy Swedes will be able to follow the fortunes of their national team in the European soccer championships through their handsets, Swedish wireless services innovator Goyada said on Friday.

Sportal has signed a major sponsorship deal with European online and recruitment portal StepStone.

Extreme Sports Channel, the adventure and adrenaline sports service, has become available on the UPC Sweden network from May 1st. UPCtv has signed an agreement with UPC Sverige to distribute Extreme Sports Channel in the city of Stockholm.

NHL International, in conjunction with ESPN International, will distribute the 2000 NHL

Manchester United?s club television channel ? MUTV ? has been launched in Scandinavia, giving fans in Norway, Denmark, Sweden and Finland the ability to subscribe to the digital broadcast.

S:COMM, the Stockholm-based market research compnay, has agreed a partnership with Lynne Anderson Consulting Group in Sydney, Australia. The group will add S:Comm?s Spindex monitoring service to its value-added services for brand exposure evaluation during spring 2000.

Belgian authorities acted out their Euro 2000 "disaster plan" earlier this week at Brussels' King Baudouin Stadium, the ground rebuilt and renamed after the 1985 Heysel tragedy.

The Extreme Sports Channel has extended it reach to include the city of Louvain in Belgium.

Sweden, Denmark, Norway and Finland have agreed to submit a joint application to host the European soccer championship finals in 2008.

Extreme Sports Channel, the adventure and adrenaline sports service, is now available on digital cable in Germany.

FIFA has given Azerbaijan a deadline of next Monday to settle its internal disputes or be banned from all international competition, a spokesman for the Azeri Soccer Federation (ASF) has said.

The 11th European Sponsorship Consultants Association (ESCA) Congress will be held this year in Stockholm on November 15-16.

US sports marketing firm, Envision Sports and Entertainment, is expanding into Europe, appointing former ISL chiefs Chris Renner and Mark Devenport in the process.

Denis O’Brien, the millionaire Irish businessman, has raised his offer to buy PGA European Tour Courses PLC, a golf course operator, by three million pounds to £35m ($51m/B

Following the recent opening of their German office in Munich, SportBusiness Group has appointed Sponsorworld to be their official sales agent for Sweden, Norway, Denmark and Finland.

Sportsetail, the merchandising business owned as a joint venture by the UK’s Hay & Robertson and BSkyB, has reached a European product and distribution agreement with FIFA for the 2002 World Cup in Korea and Japan.