Sweden

Åsa Edlund Jönsson, head of sport at Swedish public broadcaster SVT, has resigned from her position to become general secretary of the Swedish Olympic Committee (SOK).

The International Handball Federation (IHF) has appointed Swedish beverages brand Nocco as an official sponsor of its 2023 Men’s and Women’s World Championships.

Subscription streaming broadcaster Viaplay has acquired exclusive live Swedish broadcast rights to FIS World Cup events held in Austria in a deal with Eurovision Sport, the sports arm of the European Broadcasting…

The Spring Media agency has acquired Hogmore Media, the Liechtenstein- and Austria-based agency known for its work in the host broadcast and distribution of football friendlies

TV4 Media, the Telia-owned broadcaster, has renewed its rights in Sweden to the NBA and acquired rights to the WNBA. The rights will be exploited on its pay-television channels C More and Sportkanalen

Israel-based automated highlights company WSC Sports has reached an agreement with the HockeyAllsvenskan, Sweden’s second-tier ice hockey league.

TV4 Media, the Telia-owned broadcaster, has acquired rights to show the National Football League in Sweden and Finland for three seasons, from 2022 until the Super Bowl in February 2025

The IMG agency has acquired sports broadcast fibre service provider Cingularity, bolstering IMG Productions’ content delivery capabilities for federations, events and broadcasters.

Swedish telco Telia will be able to offer all matches from Swedish men’s football’s top-tier Allsvenskan and second-tier Superettan currently streamed on discovery+ following a “strategic partnership” with ri…

Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland

StayLive, the Spring Media-owned OTT streaming service provider, has recruited Matthew Parker from Endeavor Streaming to the role of global head of sports

LIV Golf’s inaugural Invitational Series event at London’s Centurion Club this week is to be broadcast by streaming service Mola TV, SportBusiness understands, while subscription streaming operator Via…

Swedish media house Bonnier News and its news brand Expressen have secured rights to at least 50 pre-season games per year featuring clubs from Sweden’s second-tier ice hockey league, the HockeyAllsvenskan.

Pluto TV, the free, ad-supported streaming service owned by US media group Paramount Global, has launched in Sweden, Denmark and Norway and will provide live sport from the Bellator mixed martial arts…

Swedish public broadcaster SVT has acquired rights for the 2022 Stockholm Open, the ATP Tour 250 series event that will take place from October 15-23

Nabil Mkarem has returned to the Spring Media agency as senior commercial manager with specific focus on the Mena region