Switzerland

Multiple Sports
Media

Swiss telco Sunrise, a subsidiary of Liberty Global, has announced the creation of a new MySports OTT offering powered by the Green Streams streaming platform
Tennis
Media

Sky will become the new home of the ATP and WTA tours across its active markets of the UK, Ireland, Germany, Austria, Switzerland and Italy from 2024 onwards, SportBusiness understands
Football
Media

Swiss public-service broadcaster SRG SSR has acquired free-to-air rights to the Uefa Champions League, Europa League and Europa Conference League through a direct deal with European football’s governing body and a sublicensing agreement with pay-television broadcaster Blue.
Multiple Sports
Industry Moves

Nina Tsimpouli has left her role as director of global content marketing at the DFL Digital Sports arm of the German Football League (DFL) to become head of sports operations in the DACH region for social…
Skiing
Technology

Swiss-Ski has claimed a first for snow sports by teaming up with virtual advertising technology company uniqFEED to trial its products, while the national governing body has also extended its sponsorship…
Football
Sponsorship & Marketing

Swiss building technology specialist Meier Tobler has signed a sponsorship deal with the Swiss Super League, while Japanese sports equipment brand Molten has extended its role as the official match ball…
American Football
Media

German sports broadcaster Sport1 has acquired rights to the United States’ newest professional American football league, the XFL, in Germany, Austria and Switzerland for the next two years. 
Motorsport
Media

Commercial broadcaster ServusTV has extended its World Rally Championship rights for two more seasons. The broadcaster has announced a new agreement that includes Germany and Austria
Multiple Sports
Industry Moves

Alberto Horta has joined the IMG agency as its senior vice-president and managing director for the DACH markets of Germany, Austria and Switzerland, following a lengthy tenure at media group Warner Bros
Football
Media

Lega Serie A has approved the award of Coppa Italia and Supercoppa Italiana broadcast rights in Portugal and Switzerland
Multi-sport
Events

The prospect of a joint bid for the 2030 Winter Olympic and Paralympic Games has emerged, with stakeholders in Switzerland, France and Italy said to be studying a proposal
Ice Hockey
Events

The executive board of the 2026 Ice Hockey World Championship is seeking a general secretary for the event, which will take place in Switzerland
Basketball
Media

Germany-based OTT operator Dyn Media has acquired rights to the Basketball Champions League under a long-term agreement
Football
Media

Pay-television operator Blue has extended its rights in Switzerland to Uefa club competitions for another three seasons, from 2024-25 to 2026-27.
Multiple Sports
Media

Viaplay Group, the international subscription streaming broadcaster, will not launch in German-speaking markets as planned next year amid wider cost-cutting initiatives
Motorsport
Governance

German automotive manufacturer Audi has selected Sauber as its strategic partner for its Formula 1 entry in 2026
Multiple Sports
Sponsorship & Marketing

Virtual advertising technology company UniqFEED has announced the closing of a Series C funding round led by a single backer, private investment company Patinex
Football
Media

The Asian Football Confederation has announced an expanded agreement with subscription broadcaster Sportdigital Fussball for the 2023 Asian Cup in Germany, Austria, and Switzerland