USA

American Football
Media

The rebooted United States Football League drew an average domestic audience of 1.52 million for its inaugural championship game, with the audience peaking at 1.834 million on the Fox network
Football
Data

Major League Soccer has concluded its second major piece of business in the space of a month, agreeing an eight-year betting data and streaming rights agreement with IMG Arena, the betting division of…
NFL
Stadia

City extending efforts to keep NFL's Bears from moving to suburban locale
Baseball
Industry Moves

Union makes a series of executive-level staff promotions
Multiple Sports
Sponsorship & Marketing

Cryptocurrency broker and lender Voyager Digital, a partner of the National Women's Soccer League and the National Basketball Association's Dallas Mavericks, has filed for Chapter 11 bankruptcy protection
NFL
Sponsorship & Marketing

The National Football League's Dallas Cowboys have drawn an intense and immediate backlash for announcing a partnership with coffee company Black Rifle Coffee Company in the wake of a July 4 mass shooting…
Basketball
Licensing & Merchandising

Basketball icon to be featured in perennially popular video game franchise
US College Sport
Media

Industry questions run rampant as to college conference's future status
Multiple Sports
Finance & Law

The National Football League's Seattle Seahawks and National Basketball Association's Portland Trail Blazers are "not for sale," the teams' owner Jody Allen has claimed
US College Sport
Licensing & Merchandising

Indiana University's athletics department has secured a multiyear online and bricks-and-mortar merchandise partnership with premium experiences company Legends
Football
Media

Digital sports media company Playmaker Capital has announced the acquisition of soccer-focused media business World Soccer Talk, whose multiplatform offering includes a website, mobile app, podcast, and …
Multiple Sports
Media

Sports content plays a key role in network's accelerating ad sales
Motorsport
Sponsorship & Marketing

Formula One’s success in growing audiences in the US and engaging younger fans through its esports initiatives has enabled the McLaren team to increase its sponsorship “rate card” by 25-50 per cent, accor…
US College Sport
Governance

Power Five conference shaken by forthcoming loss of two key members
Multiple Sports
Media

US media group NBCUniversal has announced it plans to close its dedicated Olympic Channel on September 30
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Brad Griffith, founder and chief executive of mobile-focused ticketing company Gametime. Fisher and Russo also discuss the dramatic move of the University of Southern California and University of California-Los Angeles to the Big Ten Conference, the Big 12 Conference’s hire of new commissioner Brett Yormark, the completion of the revived United States Football League’s first season and new search for additional partners, an investment by US-based Sixth Street into a share of FC Barcelona’s television rights for LaLiga, developing expansion plans for the National Women’s Soccer League, and additional legal turmoil for Major League Baseball’s Tampa Bay Rays.
Golf
Events

The Saudi-backed LIV Golf breakaway tour is reportedly accelerating its growth plans by transitioning from the current eight-event "Invitational Series" to a 14-tournament "LIV Golf League" in 2023
Multiple Sports
Finance & Law

Acquisition of betting technology platform falls in value by a third