USA
LIV Golf looks to secure world rankings points
The Saudi-backed LIV Golf is aiming to secure official world rankings points for its players in a further attempt to legitimize its place in the professional golf landscape, its chief executive Greg Norman…
SIG makes $65.8m investment in PointsBet
Financial industry giant becomes largest shareholder in sportsbook
2022 NBA Finals ratings show growth, but still lag historically
Golden State's triumph posts event's best share figure in five years
Warriors jersey patch deal maximises value of ‘deeper’ Rakuten relationship
Technology company Rakuten recorded the biggest NBA jersey patch deal in the property’s short history when it extended its agreement with the Golden State Warriors in May, SportBusiness Sponsorship has l…
Ameeth Sankaran on the storytelling and opportunity of Religion of Sports
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Ameeth Sankaran, Religion of Sports chief executive. Fisher and Russo also discuss Major League Soccer’s landmark global media rights agreement with Apple, the ongoing ownership dispute involving Major League Baseball’s Baltimore Orioles, historic revenue for the National Hockey League during the 2021-22 season, the formation of a new sports investment firm by industry veterans Don Cornwell and Jonathan Nelson, and David Blitzer’s acquisition of an equity stake in MLB’s Cleveland Guardians.
Frito-Lay lands North American rights to 2022 Fifa World Cup
PepsiCo subsidiary Frito-Lay has become a North American Regional Supporter for the 2022 Fifa World Cup in Qatar
Kaulig replaces Bridgestone as PGA Tour Champions event title sponsor
Kaulig Companies has signed a four-year deal as the new title sponsor of the PGA Tour Champions event at Firestone Country Club starting in 2023
Mahan appointed to run Fanatics’ collectibles arm
Veteran media executive Mike Mahan has been appointed the chief executive of Fanatics Collectibles, the trading cards and collectibles division of global merchandising giant Fanatics
McMahon steps aside as WWE CEO and chair amid board probe
Company investigating alleged misconduct by prominent executive
Blitzer secures minority stake in Cleveland Guardians
Manfred also discusses MLB's emerging plans in streaming
Fifa selection of 2026 match sites arrives with bold ambition
Infantino outlines lofty goal to see soccer become top North American sport
DC ‘disappointed’ after being snubbed as 2026 WC host
Washington, District of Columbia, made unwanted history after the United States' capital city was overlooked on becoming a host city for the 2026 Fifa World Cup, which is being co-hosted by the US, Canada,…
SoFi Stadium cements status as leading US venue with WC nod
SoFi Stadium, principally the home of the National Football League's Los Angeles Rams, has cemented its status as one of the leading sports facilities in North America by becoming a host venue for the…
A-B calls time on exclusive Super Bowl alcohol rights deal
Brewing giant Anheuser-Busch InBev has called time on its run as the exclusive alcohol advertiser for the Super Bowl, a deal with the National Football League which dates back to 1989
Columbus Crew appoints Dettmer as CMO
Major League Soccer's Columbus Crew has appointed former Seattle Kraken executive Heidi Dettmer as its chief marketing officer
NHL, Caterpillar secure multi-year global partnership
The National Hockey League has secured a multi-year global partnership with construction equipment manufacturer Caterpillar Inc
NHL poised to set new league revenue record
League aided by return of full buildings amid pandemic, new domestic media rights agreements, increased sponsorship
Triller seeking IPO after ending merger deal
AI-powered social video app Triller has announced plans to pursue the “largest creator IPO in history” after a proposed $5bn (€4.8bn)