USA
NFL signs wine sponsorship deal with E. & J. Gallo
League continues to evolve and expand its alcohol sponsorship activity
Webinar | How social can cut acquisition costs for US sportsbooks
A replay of a SportBusiness webinar from last month explores how emerging social tools can help cut marketing costs for sportsbooks and their partners and drive greater engagement among sports bettors.
Bud Light strikes beer sponsorship pact with Top Rank Boxing
Anheuser-Busch brand continues to increase its presence within boxing
Sportradar hires Univision’s Conrad to key North American role
Global sports data and technology company focuses further on growing market
Gu appointed as Salt Lake City Winter Olympics bid ambassador
Chinese skier Eileen Gu has been made an ambassador of Salt Lake City’s bid to host the Winter Olympics.
NFL to stage first official events in Africa
League plans player camp, fan event, and flag football clinic in Ghana
Walton-led group reaches record-setting agreement for Broncos
Walmart heir leads historic transaction to acquire flagship NFL franchise
LiveU acquires broadcast solutions firm Pacific Live Media
US-based live steaming and remote production technology provider Live U has announced the acquisition of Australia-based broadcast solutions company, and its regional representative, Pacific Live Media…
Phillies pick Two Circles to sell jersey patch
MLB club selects Bruin Capital-owned agency to sell key sponsorship asset
Heck departing as 76ers president of business operations
Executive helped lead broad renaissance for NBA franchise
Astros partner with FanRally to create ticket subscription product
MLB club targeting new 'Moon Shot' ticket program to younger fans
Major League Rugby signs NFT agreement with NuArca Labs
Company builds upon prior work with Rugby League World Cup 2021
Mickelson added to LIV Golf competitor list after lengthy absence
Six-time major winner joins breakaway circuit following four-month hiatus
Religion of Sports completes $50m Series B fundraising
Media production firm created in part by Brady, Strahan looks to accelerate growth
Manchester United CMO Newman joins WWE as head of marketing
World Wrestling Entertainment (WWE) has announced the appointment of Manchester United chief marketing officer Catherine Newman as executive vice-president and head of marketing
Michael Uva | Driving sponsorship value from player awards
Michael Uva, vice-president and head of basketball at 160over90, explains why player and performance awards must continue to evolve in order to maximise their potential as fan content and value as a sponsorship asset
Penguins strike arena management deal with Oak View Group
Agreement marks latest wave of change for NHL franchise
Spark secures three-year US Open rights deal
New Zealand-based telecoms operator Spark has secured exclusive broadcast rights to the US Open tennis tournament until 2024 as part of a three-year deal with the United States Tennis Association (USTA)