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World Rugby Sevens Series to return to Australia and New Zealand in 2023
The World Rugby Sevens Series is to return to Australia, Hong Kong and New Zealand for the first time since the beginning of the Covid-19 pandemic as part of its biggest season to date, organisers have…
Record purse paid for 2022 Indianapolis 500
Famed race draws the largest single-day sporting event attendance since the start of the Covid-19 pandemic.
Nascar continues embrace of 3D printing with Next Gen Stratasys partnership
US stock rack racing series takes its most significant step yet in its embrace of additive manufacturing by partnering with Stratasys to produce the first-ever 3D-printed production parts to be featured across all Nascar Next Gen cars. Bob Williams reports.
777 Partners hires CFG’s Dransfield to lead football properties
Executive to oversee firm's fast-growing portfolio in the sport
Tony Khan on building a diverse sports business portfolio on both sides of the Atlantic Ocean
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Tony Khan, founder, co-owner, president, and chief executive of All-Elite Wrestling; vice chairman of the English football club Fulham FC; and co-owner and chief football strategy officer for the National Football League’s Jacksonville Jaguars. Fisher and Russo also discuss PepsiCo’s shedding of sponsorship rights to the National Football League’s Super Bowl Halftime Show, the NFL’s partnership with Mythical Games to develop a new gaming experiences centered around non-fungible tokens (NFTs), tennis icon Billie Jean King working with the Professional Women’s Hockey Players’ Association to establish a fully fledged league, the ongoing sale of the NFL’s Denver Broncos amid the record-setting deal for the Premier League’s Chelsea FC, and a $30m (€28m) funding round for upstart ticketing entity Gametime.
Citi Open to stage companion WTA tournament in 2022
The Citi Open, the Washington DC-based professional tennis tournament, has announced it will stage a Women's Tennis Association Tour competition in 2022, alongside the current Association of Tennis Professionals…
Indianapolis 500 awaits first 300,000 capacity crowd since 2019
This year's Indianapolis 500 is expecting a capacity crowd of 300,000 fans at Indianapolis Motor Speedway on May 29, marking the first time the showpiece NTT IndyCar Series race will have a full attendance …
Premier Rugby Sevens unveils licensing ownership model
Premier Rugby Sevens, the United States-based rugby sevens league, has unveiled a licensing agreement with the Southern California-based Rhinos Rugby for its Loggerheads franchise
Shell-Pennzoil extends and expands IndyCar, IMS partnership
Multinational oil and gas company Shell and subsidiary motor oil brand Pennzoil have secured an expanded multiyear partnership with NTT IndyCar Series, Indianapolis Motor Speedway and Team Penske
Ones Basketball League lands Showtime content deal
Ones Basketball League, the new one-on-one basketball league formed by former National Basketball Association superstar Tracy McGrady, has furthered its reach by securing a domestic content partnership…
MLS strikes multi-year Caterpillar partnership
Major League Soccer has secured a multi-year partnership with construction equipment manufacturer Caterpillar Inc
Gametime secures $30m investment from series of pro sports owners
Gametime, the last-minute sports and entertainment mobile ticket marketplace app, has secured $30m (€28m) in new funding from a series of prominent owners of professional sports teams in North America.
World Lacrosse secures expansive global ESPN rights deal through 2023
World Lacrosse has secured an expansive international rights deal with global sports network ESPN, which covers a total of 246 games across three major championships through 2023.
Gainbridge extends Indianapolis 500 entitlement deal
Digital financial services platform Gainbridge has secured a multiyear agreement to extend its presenting sponsorship of the Indianapolis 500, renewing a deal which began in 2019.
PDC looks to make ‘statement’ in US with MSG World Series of Darts event
Professional Darts Corporation chairman Eddie Hearn is bullish that the organization's upcoming World Series of Darts event at Madison Square Garden’s Hulu Theater in New York City on June 3-4 will prove a…
NFL partners with Mythical Games to create blockchain-enabled video game
The National Football League and NFL Players Association are partnering with next-generation gaming technology studio Mythical Games to create the blockchain-enabled video game NFL Rivals.
Billie Jean King, PWHPA exploring partnership to launch new pro women’s league
Tennis legend and entrepreneur Billie Jean King is reportedly in talks with the Professional Women's Hockey Players' Association to launch a new professional women's ice hockey league in North America
PepsiCo loses Super Bowl halftime show rights in extended NFL deal
PepsiCo, the American multinational food, snack, and beverage corporation, has lost the sponsorship rights to the high-profile Super Bowl halftime show as part of an extended agreement with the National…