USA

Mars Wrigley-owned chocolate brand M&M's will become the title sponsor of the Nascar Cup Series race at Pocono Raceway in Long Pond, Pennsylvania, on July 24

The National Women's Soccer League's Kansas City Current has appointed long-standing Los Angeles Lakers executive Allison Howard as the club's inaugural president.

The Hershey Company, the American chocolate and cocoa products firm, has renewed its partnership with the United States Olympic and Paralympic Committee, and will align with the Los Angeles 2028 Olympic a…

The National Basketball Association has confirmed the return of the NBA Paris Game, with the Chicago Bulls and Detroit Pistons taking part in a regular-season game at the Accor Arena in the French capital …

The National Basketball Association has announced that Scott Levy, the executive vice-president and managing director of its NBA Asia division, will leave the organisation at the end of next month

The National Football League's Washington Commanders have reportedly paid approximately $100m (€94m) for 200 acres of land in Prince William County in Woodbridge, Virginia, for what could be a potential sit…

The National Basketball Association's Golden State Warriors have further renewed their jersey patch deal with Japanese multinational corporation Rakuten

Lega Serie A is planning to open a series of branded restaurants in the United States as part of its new push into the key international territory

SailGP has announced a multi-faceted partnership with telco T-Mobile which will bring 5G technology to the global sailing series during the 2022-23 season

Soccer United Marketing, the marketing arm of Major League Soccer, has extended its commercial partnership with the Mexican Football Federation in a deal through 2028, according to multiple reports and…

The Korea Baseball Organisation (KBO) has held discussions with Major League Baseball (MLB) to discuss staging MLB matches in South Korea and KBO League matches in the US, according to reports

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Irwin Raij and Chuck Baker, newly appointed by prominent international law firm Sidley Austin LLP as partners and co-chairs of the entity’s Entertainment, Sports, and Media industry group. Fisher and Russo also discuss the abrupt departure of Sean Bratches as LIV Golf’s chief commercial officer, the new global media rights agreement between the revived XFL and the Walt Disney Co., the $380m (€360m) investment deal between LaLiga giant Real Madrid and United States-based global investment Sixth Street, Major League Cricket’s securing of $120m in new funding, and ongoing turmoil involving name, image, and likeness rights in US college sports.

A number of National Football League team owners are reportedly "counting votes" in a potential bid to force Washington Commanders owner Dan Snyder to sell the franchise

World governing soccer body Fifa will announce the host cities for the 2026 World Cup, which will be held in the United States, Mexico and Canada, at an event in New York City on June 16

New York-based esports organisation NYXL has appointed Sportfive as its exclusive worldwide commercial sales agency

Syracuse University has secured a 10-year naming rights deal with with Syracuse, New York-based 5G wireless technology company JMA Wireless for its iconic indoor sports venue.