USA

NWSL expansion club aligns with personal savings platform

The National Hockey League has unveiled an expansive list of sponsorship activations within the United States and Canada during the 2022 Stanley Cup Playoffs

Chapek says 'we fully believe that there is a business model there for us'

World Rugby has today (Thursday) confirmed that the five editions of the various men’s and women’s Rugby World Cup tournaments spanning 2025 to 2033 will be held in England, Australia and the USA, res…

Pact is the first outside of soccer for fast-growing NFT platform

W Series chief executive Catherine Bond Muir tells SportBusiness why the all-female motor racing series "came of age" at the Miami Grand Prix.

Sports investment fund buys into prominent consulting firm

Video game publisher introduces new EA Sports FC brand

Relationship focused on sponsorships while team plays at ASU arena

Bullish viewership totals provide further evidence of new event's appeal

Legendary quarterback reaches agreement for future broadcasting role

The impending trial of former 21st Century Fox executives Hernan Lopez and Carlos Martinez, and the Full Play agency, on charges related to the US Government investigation into corruption in world football…

Paramount shifts kids-themed production from playoffs to regular season

California-based developer to create in-game digital collectibles

Italian brand secures large package of rights with national governing body

League extends its international development efforts into a new area