USA

Gaming platform development company adds to roster of sports partners

Pay-television operator beIN Sports has acquired media rights to the FIM Speedway Grand Prix World Championship in a season-long agreement with new event promotor Discovery Sports Events, the global promotion…

TikTok’s February deal with the NHL revealed the platform’s willingness to invest more than the norm to increase its audience and drive engagement through sport.

United States-based insurance firm Gallagher has secured a new, multiyear partnership with Penske Entertainment, which will span across various assets within the NTT IndyCar Series and branding at Indianapolis…

The National Women's Soccer League's Washington Spirit has secured a principal jersey partnership with the Washington, District of Columbia-based John F.

Team is the league's fifth to announce a patch partner

Quarterly results show sharp increases in overall revenue, advertising sales, Peacock subscriptions

Prominent Los Angeles franchise completes deal with healthcare company

New stadium for MLS club to be part of expansive, mixed-use development

Collaboration will produce extensive amounts of original material

US audiovisual systems provider expands footprint with two new pacts

Former University of Georgia star aligns with local restaurant chain

MMA entity to compete at venue first developed for upstart basketball league

Equity conversions said to 'streamline management, create operational efficiencies'

A reported 250,000 people register for tickets to F1 event

Major event further heralds maturation of Nevada locale as a top-tier sports market