USA

Major League Soccer's New York Red Bulls have announced a multiyear partnership extension with Germany-based multinational car manufacturer Audi

NBA superstar focusing new effort on underserved communities

World Athletics is to introduce mandatory sustainability requirements for events owned or sanctioned by the federation as part of its goal to transition to carbon neutrality by the end of the decade

Washington Branded signals expanded mission for NFL team

Amazon Prime Video is continuing its push into live sports rights in the United States by securing a regional streaming deal with the Women's National Basketball Association's Seattle Storm

League creates series of early windows to extend promotional blitz

Former NFL, MLB, NBA, and NHL senior executive Andy Dolich explores how baseball’s vast array of content could be better organized to accelerate the sport’s marketing and fan engagement efforts.

Washington, District of Columbia, has officially created a joint regional bid with Baltimore, Maryland, to become a 2026 Fifa World Cup host site amid concerns over the viability of FedEx Field as a venue

Major League Soccer's best players will take on their counterparts from Mexico's Liga MX at the MLS All-Star Game for the second consecutive year this summer, extending the alliance between the two North…

Star safety to become a brand ambassador for the company

The National Women's Soccer League's Chicago Red Stars have named Canadian multinational banking and financial services company CIBC as the team's new principal jersey sponsor

Deal is first in MLB for New York-based lottery app

Roc Nation sub-division advances its efforts to expand into North America

The inaugural Miami Grand Prix on May 6-8 has been given the green light after a Miami-Dade judge denied a request to call off the event by local residents who were concerned about the noise level associated …

Shedding of top talent, potential relocation leads to widespread fan unrest

In a replay of an April 14 webinar, we explore the implications of fast-increasing activity by professional athletes in outside business ventures while still actively competing in their respective sports.