USA
Sun Life renews Raptors jersey patch deal, takes on health and wellness designation
Canadian insurance company Sun Life has renewed as the official jersey patch sponsor of the NBA’s Toronto Raptors.
Pebble Beach becomes third USGA ‘anchor’ site
The United States Golf Association has added Pebble Beach, one of the most iconic golf courses in the world, as its third "anchor" site, joining Oakmont Country Club and Pinehurst Resort & Country Club
Astros set sales records with City Connect Space City uniforms
Mission Control-inspired alternate design proves popular with fans
NFL appoints UK, Australia GMs to further international growth
The National Football League is continuing to expand its international business operations by appointing league executives Henry Hodgson and Charlotte Offord as the general managers for the United Kingdom…
Cowboys projected to surpass $1bn in revenue in 2022
New contracts, return of more normal operations fuel strong growth
NBC Sports creates NIL marketplace
Comcast-owned entity makes move into emerging space
MaximBet signs historic endorsement with active MLB player
Rockies' Blackmon becomes ambassador for sportsbook in industry first
Golfer Daly, son complete Hooters partnership, NIL pact
Restaurant chain deepens tie to popular star and his college-aged son
Journeyman Garrigus becomes first PGA Tour pro to seek permission to play in LIV Golf series
Journeyman golfer Robert Garrigus, who is currently ranked men's world No
Sydney to host revamped Duel in the Pool
The ‘Duel in the Pool’ swimming contest is to return to Sydney for the first time in more than 15 years after Swimming Australia and USA Swimming revived the event as part of a “festival of swimming” in the …
Eugene’s World Athletics Championships to feature mass participation race
Oregon22, the local organising committee for this year’s World Athletics Championships in Eugene, has teamed up with Japanese sports equipment company Asics to stage a mass participation race during t…
Florida Cup organizers create FC Series to expand tournament across US
Florida Cup organizers have expanded their footprint in the United States by creating the FC Series tournament, which will debut across the US this summer and include English Premier League giants Arsenal…
LA Dodgers hire Sportfive to sell field rights, jersey patch
Global sports marketing agency to aid MLB club on significant efforts
Padres complete jersey patch deal with Motorola in MLB first
US telecom company takes advantage of newly opened sponsorship asset
Penguins sign jersey patch agreement with Highmark
NHL team aligns with local healthcare company for key sponsor asset
Bills hire Legends to help commercialize $1.4bn new stadium
The Buffalo Bills have appointed premium experiences company Legends to help planning, project management, sales, and partnerships for the National Football League team's planned new $1.4bn (€1.2
ESPN shows Bundesliga commitment with extensive Der Klassiker coverage on ABC
ESPN is demonstrating its continued commitment to the Bundesliga in the United States with extensive coverage of the high-profile Bayern Munich-Borussia Dortmund match on April 23, highlighted by the network's…
New Balance opens its new performance center, The Track
Footwear brand looks to blend performance, sneaker culture, and innovation