USA
MLB finalizes streaming rights agreement with Peacock
League once again carves out an exclusive streaming rights package
NFL led latest Fanatics funding round with $320m investment
Sports-related entities provide more than half of most recent company financing
Miami Open regains momentum after successful move to Hard Rock Stadium campus
After being affected by the Covid-19 pandemic for the past two years, the Miami Open made a successful full-capacity return with the tournament's highest attendance its history, further justifying the move to transform the NFL venue into a multipurpose sports facility.
WNBA Dream brings in Microsoft as jersey patch sponsor
The Women's National Basketball Association's Atlanta Dream has brought in Microsoft as its new jersey patch sponsor as part of a wide-ranging multiyear agreement with the American multinational technology…
XFL unveils new brand identity, merchandise ahead of 2023 return
The XFL has unveiled a new brand identity ahead of its planned return in February 2023, as well as a new slogan: “Tomorrow’s League Today.”
SeatGeek expands tennis footprint with Citi Open partnership
New York-based ticketing company SeatGeek has secured a multiyear partnership with Washington, District of Columbia-based Association of Tennis Professionals Tour event the Citi Open.
Caesars to open Citi Field sportsbook lounge as part of Mets partnership
Caesars Sportsbook is expanding its reach in New York state by securing a multiyear partnership with Major League Baseball's New York Mets, which will include the opening of a sportsbook lounge at Citi…
Apple TV+ renews World Surf League docuseries for second season
The World Surf League has secured a second season of its Apple TV+ docuseries Make or Break, which will make its debut on the global streaming service on April 29
Kansas-UNC title clash caps off March Madness growth
The University of Kansas' dramatic comeback victory over North Carolina to win the National Collegiate Athletic Association’s Division I men’s basketball tournament averaged 18.1 mil
SpotOn partners with Diamondbacks, three MiLB teams
Cloud-based software and payments provider SpotOn has expanded its presence within professional baseball by striking partnerships with Major League Baseball's Arizona Diamondbacks, as well as Minor League…
Bowlsby to step down as Big 12 commissioner
Bob Bowlsby will step down as commissioner of the Big 12 Conference later this year after a decade in charge of the Power Five entity.
Octagon creates new agency devoted to social impact
Formation of No2ndPlace provides dedicated focus on pressing issues
MLB completes new sponsorship pact with Dairy Queen
League-level sports deal is a first for chain of restaurants and ice cream shops
USL W League secures international broadcast coverage with Eleven deal
The USL W League, the United Soccer League's pre-professional women's league, has secured a global media rights deal with international sports broadcaster Eleven
MLB approves use of PitchCom technology
Electronic system aimed at curbing sign stealing, improving pace of play
Sport 24 extends in-flight and in-ship rights to the US Masters
Sport 24, the in-flight and in-ship television service operated by the IMG agency, has renewed its rights to the US Masters golf tournament as part of a three-year agreement with the Augusta National Golf…
NHL gains $10m in Sportradar stock
League exercises one option, declines a second, holds a third in data company
USL strikes partnership with Hisense USA
The United Soccer League has secured a multiyear partnership with electronics manufacturer Hisense USA, which has been designated the league's official television