USA
Nielsen reverses course, agrees to private equity takeover
Improved offer leads to deal for prominent media measurement firm
Overtime partners with Newton for OT7 seven-a-side league
Digital sports media network Overtime is partnering with National Football League quarterback Cam Newton to develop the seven-a-side American football league OT7.
NHL Senators owner Melnyk dies at age of 62
Executive leaves behind substantial, yet complex, legacy
NFL considers creating NFL+ subscription streaming service
The National Football League is considering developing its own subscription streaming service which would include mobile rights, NFL chief media and business officer Brian Rolapp has confirmed.
David Chadwick | More than what meets the eye in March Madness
RealResponse chief executive David Chadwick explores how a culture of fear still lurks beneath the surface in college basketball, despite a wave of major changes that has hit other parts of the sport.
Corona strikes first major league partnership with MLB
Major League Baseball has agreed a new multi-year sponsorship deal with Mexican beer brand Corona
NFL responds to Flores lawsuit by expanding diversity initiatives
The National Football League has unveiled a series of diversity measures in relation to the hiring of head coaches and executives, as well as expanding inclusion among team ownership.
USL promotes Jeske to CCO, Lalas appointed inaugural CMO
The United Soccer League has promoted executive vice president Court Jeske to the role of chief commercial officer, expanding his previous role in leading the league’s business development and partnerships.
Detroit to host 2024 NFL Draft, Lions to be featured on ‘Hard Knocks’
Detroit will host the 2024 National Football League Draft, marking the first time that the Michigan city will stage the league tentpole event
Bills, New York state secure deal to construct $1.4bn Orchard Park stadium
The National Football League's Buffalo Bills will remain in Buffalo, New York, for the foreseeable future after Bills owners Pegula Sports and Entertainment, New York state, and Erie County announced a…
UCI unveils hosts for inaugural Gravel World Series
The International Cycling Union (UCI) has unveiled the destinations for the inaugural Gravel World Series as it looks to replicate the success of its mass participation Gran Fondo World Series on unsealed…
WWE, Fanatics strike wide-ranging merchandising pact
Long-term deal covers wide range of physical, digital categories
MLB completes $125m sponsorship deal with Capital One
League refills its banking category with Virginia-based holding company
UNC-Duke matchup in Final Four fuels ticket resale spike
Storied rivalry, Krzyzewski finale spurs heightened fan interest
BeIN to show Premier Padel tour in 37 markets
Pay-television broadcaster beIN Sports will show the inaugural edition of the Premier Padel tour across 37 countries including Australia, France, New Zealand, Singapore and Turkey
Mitesh Mehta on the growth of NBC Sports Next
In this week’s episode podcast co-hosts Eric Fisher and Chris Russo interview Mitesh Mehta, senior vice president of betting, gaming, and strategic sports for NBC Sports Next, the network’s technology and innovation division. Fisher and Russo also discuss the still-increasing presence of the cryptocurrency industry in sports sponsorship, New York City’s decision to exempt pro athletes from a Covid-19 vaccine mandate, an accelerating march into United States college sports by data companies such as Genius Sports and Sportradar, and Nike’s recent earnings report that was quickly followed up by a renewed relationship with the estate of the late Kobe Bryant.
Bengals partner with altafiber to enhance WiFi at Paul Brown Stadium
The National Football League's Cincinnati Bengals have partnered with Cincinnati, Ohio-based regional telecommunications service provider altafiber to significantly enhance the WiFi capabilities at Paul …
Nike reunites with Kobe Bryant estate
After split nearly a year ago, parties strike new long-term contract