USA
Florida Panthers add FlexIt to sponsorship portfolio
The National Hockey League's Florida Panthers have secured a partnership with virtual personal training platform FlexIt, which has been designated the franchise's official virtual fitness partner
MiLB, Satisfi Labs partner to boost ticket sales
Artificial intelligence company Satisfi Labs has partnered with Minor League Baseball help drive ticket sales for all 120 affiliated MiLB teams
Nike posts earnings beat, but future outlook remains unclear
Global footwear and apparel giant warns of volatile macroeconomic landscape
Labor deal now in hand, MLB looks to drive new revenue
Following the completion of a five-year collective bargaining agreement with the Major League Baseball Players Association, MLB is actively seeking to develop a wide range of new commercial opportunities. US Editor Eric Fisher reports.
NHL’s Blue Jackets pen ‘historic’ jersey deal with Safelite
The NHL’s Columbus Blue Jackets has named auto glass company Safelite as the club’s first official jersey sponsor, starting in the 2022-23 season.
Nielsen rejects private equity takeover offer
Prominent US-based media measurement firm turns down $15bn bid
Anheuser-Busch ends Commanders sponsorship
Major alcohol sponsor cuts ties with NFL team
Chris Giles on the formation of a new ticketing model with FanRally
In this week’s episode podcast co-hosts Eric Fisher and Chris Russo interview Chris Giles, co-founder and chief executive of California-based FanRally. Fisher and Russo also discuss the recent earnings report from Ultimate Fighting Championship parent Endeavor Group Holdings Inc., ESPN’s high-profile acquisition of Joe Buck and Troy Aikman for its Monday Night Football booth, ongoing sports-related issues from the Russian invasion of Ukraine including the forthcoming sale of the Premier League’s Chelsea, and a ballpark development setback for Major League Baseball’s Oakland A’s.
NHL pushes for greater unity in women’s pro hockey
League looks to set meeting between two competing female entities
MLB sets plans for 2022 version of MLB.TV
Flagship out-of-market streaming product returns for new season
Mariners switch from Pepsi to Coke at T-Mobile Park
MLB club signs multiyear pouring rights agreement with local bottler
A’s hit with setback in Oakland ballpark development push
Team places offer on a fifth potential ballpark site in Las Vegas
ESPN finalizes ‘MNF’ announcer deals with Buck, Aikman
Former Fox Sports voices shift to Disney-owned network
SailGP adds Christchurch and San Francisco events to 2022-23 schedule
Global sailing series SailGP has added events in Christchurch and San Francisco to its 2022-23 calendar ahead of the final race of the current SailGP season in San Francisco next weekend
MLB restores traditional MiLB league names
League brings back historic monikers for the affiliated minors
Endeavor earnings swing back to a loss, but 2022 optimism high
UFC posts its best financial year in its 28-year history, helping boost parent company
Undeterred LIV Golf unveils details of global series backed by $400m investment
LIV Golf Investments, the controversial investment group backed by the Saudi Arabian Public Investment Fund, has outlined its plans for a new global golf series as it presses ahead despite the reluctance…
Razer gaming chair brand joins Knicks Gaming roster
Hardware producer and lifestyle brand Razer has been named the official gaming chair partner of Knicks Gaming, the NBA 2K League franchise of Madison Square Garden Sports.
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