USA
Sportradar partners with Bowl Season
Company also reports on global match-fixing during 2021
Fitch Ratings: MLB owners can afford season-long lockout
Financial strength of management lends support to hardline positions
Charlotte FC to officially break MLS attendance record with inaugural home match
Major League Soccer expansion team Charlotte FC will officially break the league's single-game attendance record in the club's inaugural home fixture, at Bank of America Stadium against Los Angeles Galaxy…
WTA ends long-running title sponsor search with Hologic deal
The Women's Tennis Association has ended its long-running search for a global title sponsor, agreeing a multi-year deal with women's health-focused medical technology company Hologic
NBC Sports Chicago, Philadelphia partner with PointsBet for dual-market sports betting telecast
NBC Sports Chicago and NBC Sports Philadelphia, two NBC Sports regional sports networks, are partnering with gaming company PointsBet to present an alternate National Basketball Association sports-betting…
MLS, DoorDash secure multiyear youth-focused partnership
Major League Soccer has secured a multiyear partnership with online food delivery service DoorDash, which has been designated the official on-demand delivery platform of MLS, youth development program …
Youth Athletes United aligns with NWSL star Rodman
Recent USWNT call-up to serve as brand ambassador for organization
Parlow Cone heads into US Soccer election on high having secured equal pay settlement
Ahead of the US Soccer presidential election on March 5, incumbent Cindy Parlow Cone speaks to SportBusiness about Carlos Cordeiro's unexpected challenge and the commercial ramifications of the USWNT equal pay settlement.
Gotham FC brings in blockchain company Algorand as primary jersey sponsor
National Women's Soccer League team NJ/NY Gotham FC has brought in blockchain company Algorand as its new principal jersey sponsor in a three-year, "mid-seven figure" deal
Woods edges out Mickelson to win $8m PGA Tour Player Impact Program top prize
Tiger Woods has officially finished in first place in the PGA Tour's inaugural Player Impact Program, the effort created by the golf property last spring to financially reward players who provide the …
CCM Hockey, MassMutual to stop marketing Capitals superstar Ovechkin
Canadian ice hockey equipment manufacturer CCM Hockey and American life insurance company MassMutual have decided to halt marketing initiatives featuring National Hockey League superstar Alex Ovechkin…
Utah Jazz strikes crypto, NFT partnership with CoinZoom
The National Basketball Association's Utah Jazz has secured a wide-ranging partnership with CoinZoom, designating the fintech company as the team's official cryptocurrency platform and non-fungible token…
Collectable hires industry veteran Orlando as president of sports
Executive previously held senior role at PSA parent Collectors Universe
Eleven to house global studio business as NEO and Whistle combine
Sports production company NEO Studios has announced a merger with US-based Whistle Studios to create a global studio business, which will be housed under international broadcaster Eleven
MLB cancels first two series of 2022 regular season
League move marks first games formally lost to labor dispute since 1995
NoBull athletic brand joins PGA Tour sponsorship roster
US-based athletic footwear and apparel brand NoBull has signed a six-year sponsorship deal with the PGA Tour
US Soccer secures $200m, eight-year domestic rights deal with WarnerMedia
The United States Soccer Federation has secured an eight-year domestic English-language rights deal with WarnerMedia from 2023 through 2030, which is worth a reported $200m (€180m) or $25m a year.
New York Liberty ‘fined’ $500,000 for taking chartered flights during 2021 WNBA season
The New York Liberty were reportedly fined a league-record $500,000 (€450,000) sum for violating the Women's National Basketball Association collective bargaining agreement for repeatedly chartering f…