USA

Sampson Yimer, senior vice president, sponsorship consulting, Momentum Worldwide, asks whether February's Super Bowl halftime show was about connecting with a younger demographic or leveraging middle-aged nostalgia

The revived United States Football League has been hit with a lawsuit by a group of owners and executives from the original USFL, which is aiming to block equity partner Fox Sports from launching a new s…

League pauses all digital and social media outreach to the country

Marathon day of bargaining brings new levels of movement by management

Growth in value of football rights in US still only ‘near the beginning’ International Champions Cup will ‘no longer play Santa Claus’ with ‘disproportionate’ rights fees Events a

Former Yankees star points to divergence in franchise strategy

US-based sports agency Excel Sports Management has agreed to acquire sports and entertainment executive search firm Nolan Partners to operate as a new vertical within Excel’s Properties division.

The Tampa Bay Buccaneers have been selected as one of the two teams to take part in the National Football League's inaugural regular-season game in Germany, it has been announced

Daily bargaining sessions in Florida fail to produce significant progress

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Jessica Berman, National Lacrosse League interim commissioner. Fisher and Russo also discuss ongoing labor negotiations with the MLB Players Association, heightened turbulence in the United States sports betting market impacting entities such as DraftKings and Churchill Downs Inc.’s TwinSpires, a new funding round for digital sports media company Wave Sports + Entertainment, the sports industry’s response to the Russian military invasion of Ukraine, and the state of spring leagues for American football.

Phil Mickelson continues to count the cost of his inflammatory comments about the PGA Tour and a rival, Saudi Arabia-backed breakaway league by being dropped as the host of The American Express PGA Tour …

Full-year revenue more than triples compared to pandemic-shortened 2020 season

Borussia Dortmund is unlikely to apply to host any future National Football League regular-season games in Germany as the Bundesliga club feels that staging an American football game in its stadium would…

Major League Soccer's Inter Miami CF is scheduled to learn on March 9 whether the club will be able to proceed with its ambitious Miami Freedom Park stadium project

Honda Classic organizers remain bullish about the tournament's stature on the PGA Tour schedule despite none of the world's top-10 men's players competing at PGA National in South Florida for the second…

Move marks one of the first major casualties in US online sports betting market

The National Basketball Association and technology partner Canon during the recent All-Star Game in Cleveland, Ohio, tested a new volumetric video capture technology allowing for a wide array of replays, opening up many new opportunities for fan engagement, coaching, and analytics. US Editor Eric Fisher reports.

Wave Sports + Entertainment, the California-based digital sports media company, has raised more than $27m (€24m) in a Series B funding led by TZP Group, with participation from Crossbeam Venture Partners a…